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May 28, 2015
By: Catherine Diamon
Sherwin-Williams Product Finishes will supply the North American OEM flooring market with a new line of prefinish coatings. The first product offerings include UV-curable wood flooring coating systems. The company’s floor coating systems meet or exceed key specifications for wear, scuff and scrape resistance. The company enters the North American market with systems for residential and commercial applications, including ceramic topcoats, high-Taber sealers, armor coat, UV oil, hydro primers, dual-cure putty, and fillers and sealers. “This new family of coatings for flooring manufacturers leverages our history in North America of offering consumers and manufacturers high performance product finishes, and builds upon success and insights we have gained from supporting the flooring industry in Europe,” said Laura Kelleher, vice president of global marketing. “Together these traditions will enable us to bring the high level of customer support and product innovation required to serve OEMs in the North American prefinished wood flooring market.” Sherwin-Williams UV-Curable Wood Flooring Finishing Systems are developed to speed production, improve throughput and achieve consistent appearance and performance, the company stated. Additionally, custom color matching is available in specialized Sherwin-Williams facilities, and manufacturers will have access to proprietary color trends research and forecasting. This will enable them to offer customers flooring that is on the leading edge of consumer trends.
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