“For many, painting or redecorating may seem costly. We wanted to create something that was fun and showed how easy it is to create a big transformation on a small budget,” said Alison Goldman, brand manager, CIL paint, a brand of PPG Architectural Coatings. “All of the miniatures featured, many of which were created on a 3-D printer, were real and functional, which helped add to the charm of the film.”
CIL Premium paint, available exclusively at The Home Depot, is also launching the “Beauty on a Small Budget Challenge,” a contest that gives consumers the chance to show off their design skills. Canadians are challenged to reinvent, redecorate or refresh a room or household item using CIL Premium paint, which boasts a paint-plus-primer-in-one formula and zero volatile organic compounds* starting at less than $30. Participants can enter by uploading a photo that shows their completed project alongside a can of CIL Premium paint to their Instagram, Twitter or Facebook accounts and using the #CILPremiumBeauty hashtag. The winner will receive a $5,000 gift card for The Home Depot, and entries are accepted now through Nov. 29.
*Before adding colourant
“Whether you are on a budget, want to quickly complete a painting project or are just looking to update your colour, CIL Premium paint satisfies consumers’ need for a quality paint that is affordable,” said Ashley Saltern, senior marketing manager, CIL paint. “The relaunch of CIL Premium paint and this campaign help to demonstrate CIL Premium paint’s quality and the transformative power of a fresh coat of paint.”