Students Share Designs Inspired by Axalta’s “Radiant Red”

Axalta Coating Systems released its latest Color Block blog post that features illustrations from the next generation of automotive designers who are inspired by Axalta’s inaugural North American Automotive Color of the Year, Radiant Red. The post can be viewed here: axaltacs.com/us/color

To continue its year-long celebration of Radiant Red, Axalta reached out to Keith Nagara, Director of the renowned Transportation Design program at Lawrence Technological University (LTU) in Michigan, for perspectives from some of the nation’s top automotive design students. LTU’s program was established in 2007 at the request of some automotive industry manufacturers to help train and identify designers with a wide range of technical aptitudes. The Transportation Design program helps to educate and develop talent by giving students a thorough understanding of automotive technology and by providing a platform to utilize creativity and innovation.

Nagara solicited input from three of his top students and asked them to depict their Radiant Red inspirations. The students developed creative renditions of a concept motorcycle, futuristic vehicle interiors and a concept sports car, all of which can be viewed at the blog.

“The color ‘red’ evokes fond memories of the relation between color and vehicle segments,” he stated in the blog. “Red as a color is intense and energetic, like a flame or solar flare from the sun.”

“Axalta has enjoyed a long-standing relationship with LTU and Keith Nagara,” said Nancy Lockhart, Axalta Color Marketing Manager. “Now, Keith is sharing some exceptional student work that captures the inspiration Radiant Red can spark. We thank Keith for the effort and we will keep an eye on students Matt Scarchilli, Peter Corey, and Tyler Rusnak and the bright futures that are in front of them.”