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December 7, 2015
By: Catherine Diamon
The Occupational Safety and Health Administration recently renewed an alliance with Lamar Advertising Company to help prevent workplace injuries, illnesses and fatalities by raising awareness of OSHA initiatives and outreach campaigns. “Lamar has been an invaluable partner in promoting worker safety and health, helping our agency maximize outreach efforts nationwide,” said Assistant Secretary of Labor for Occupational Safety and Health Dr. David Michaels. “I look forward to continuing our successful alliance.” During the five-year alliance, participants will continue publicizing OSHA, State Plan, and cooperative program participants’ occupational safety and health initiatives – including the OSHA Fall Stand-Down in Construction and Heat Illness Prevention campaigns – using outdoor billboards across the country. Over the past two years, OSHA safety and health messages have been displayed on nearly 100 billboards, resulting in about 5 million views. Participants will also collaborate on ways to reach small construction contractors, discuss safety and health issues in the construction industry, and help design a construction safety training course. Founded in 1902, Lamar operates more than 150 outdoor advertising companies, with 149,000 billboards in more than 40 states and territories. Through its Alliance Program, OSHA works with unions, consulates, trade and professional organizations, faith- and community-based organizations, businesses and educational institutions to prevent workplace fatalities, injuries and illnesses. The purpose of each alliance is to develop compliance assistance tools and resources and to educate workers and employers about their rights and responsibilities. Alliance Program participants do not receive exemptions from OSHA inspections or any other enforcement benefits.
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