Flowcrete Americas to Focus on Coatings Applications at the World of Concrete Conference

Builders, contractors and coatings applicators heading to Las Vegas for the 2016 outing of the annual World of Concrete Conference can expect to learn how and in what ways Flowcrete Americas is committed to helping those using the company’s polymer floor and wall systems to grow their business.

The show, which runs February 1 – 5, 2016 at the Las Vegas Convention Center, Las Vegas, NV, represents the tenth year that Flowcrete Americas will be participating in one of the world’s largest concrete and masonry shows.

From Booth S11055 of the Las Vegas Convention Center, Flowcrete Americas will showcase how innovation, education and business generation go hand in hand to form the core of the manufacturer’s service to contractors carrying and promoting the company’s line of seamless epoxy, polyurethane, MMA and vinyl ester resin coating and lining systems.

The year will see Flowcrete Americas unveil a host of new flooring products including a range of horizontal and vertical applied vinyl ester corrosion protection systems, a new package of improved ESD coating systems, a UV stable decorative metallic effects polyurea floor system, a new water-based polyacrylic-aliphatic polyurethane satin finish top coat as well as a new collection of hygienic wall coatings alongside a suite of self-leveling compound and patching mortars.

Coatings applicators are encouraged to visit the Flowcrete Americas’ booth where they can find samples, product literature and speak to one of the company’s representatives about the practical application features, commercial benefits and price points of its latest innovations.

Not only is Flowcrete Americas committed to providing contractors with polymer flooring materials to work with but it also offers a tailor-made training and education program for new applicators looking to gain confidence and learn more about the company’s specialist chemistries including methyl methacrylate (MMA), antimicrobial cementitious urethane and now vinyl ester coatings and linings.

The Specialist Training in the Application of Resin (STAR) Training Program also affords coatings applicators the opportunity to gain access to discounted rates on Flowcrete Americas materials through a structured plan designed to promote mutual business growth.

Flowcrete Americas works with floor contractors and coatings applicators across the US, Canada and Latin America to develop new business opportunities with architects, engineers and end user clients operating at every level of the construction and maintenance sectors. As such, company representatives will be on hand to share news of Flowcrete Americas’ latest promotional and marketing initiatives, designed to drive reciprocal business through increased inquiry generation and increased specifications.

This includes details of Flowcrete Americas new AIA CES Lunch & Learn Seminar Program and suite of online specification resources and BIM files – new for 2016 as well as a breakdown of Flowcrete Americas new HACCP International Certification – helping coatings contractors to promote antimicrobial treated cementitious urethane to food and beverage manufacturers using a food safety management system based on hazard prevention.
Make Flowcrete Americas a must-see on your World of Concrete Calendar and discover how the company’s ‘Innovation, Education and Business Generation’ initiative could help to drive profitable growth for your coatings applicator business throughout 2016.