Valspar Wins Best in Show & Best Brand Video at 2016 Digiday Video Awards

Valspar was honored this week for its “Color for All” campaign that helped colorblind individuals obtain ground-breaking eyewear allowing them to see and experience color for the first time. Along with its advertising agency FCB Chicago, Valspar won both “Best in Show” and “Best Brand Video” at the sixth annual Digiday Video Awards Gala recognizing the media and marketing industry’s best online campaigns, and the creative teams responsible for them.

Valspar’s short documentary, “Color for the Colorblind,” was cited for its achievement in gaining more than 800 million impressions in the first month alone of its online posting, and 5 million views in total. The video shares the stories of four recipients of the glasses that correct the vision condition. An added social media component of the campaign was #ColorForAll, which encouraged those affected by color blindness to share their own personal stories, resulting in a group of video submissions that went viral and garnered tens of millions of views. “Color for the Colorblind” was also one of YouTube’s Most Watched Videos for March 2015.

With more than 200 submissions, across 13 categories, Digiday named Valspar from among 30 finalists for the “Best in Show” prize, and the paint company topped four other entries for “Best Brand Video.”

“For Valspar, a company so deeply rooted in color, our ‘Color for All’ campaign has been a fulfilling and humbling journey,” said Joel Wasserman, Director of Brand Integration at Valspar. “Now to be recognized for this initiative by the country’s community of creative marketers is an added accomplishment for which we are very grateful and proud.”