“We are delighted to be part of PaintExpo again this year,” says Markus Koenigs, Marketing Communications Manager for Axalta’s Powder Coatings business in Europe, Middle East and Africa (EMEA). “On our stand we will present and demonstrate our dynamic new products and our innovative services. Our focus will be on corrosion protection and resistance, as well as on our core competence of color.”
During the show Axalta will showcase a number of its leading brands. Liquid powder brands on display will include Axalta’s family of AquaEC™ electrocoat products and PercoTop® spray coatings. Powder coatings being showcased at PaintExpo will include Alesta® thermosetting coatings and Abcite® thermoplastic coatings.
Carlos Rodríguez Santamarta, Axalta’s Marketing and Strategy Manager for Industrial Coatings in the EMEA region, adds, “Anti-corrosion coatings today have to do more than just offer permanent protection against rust. Our customers also demand that our coatings look good so they can help to promote sales, and they often also want additional performance features.”
PaintExpo is the international meeting point for the paint industry and in 2014 attracted 469 exhibitors from 27 countries, and 9,167 visitors from 70 countries.