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June 17, 2016
By: Catherine Diamon
Minwax has revealed its new ‘Made With Love. Finished With Minwax.’ campaign. The campaign celebrates the meaningful stories captured and preserved through creating, wood finishing, personalizing and gifting wood furniture and decorative pieces – whether it’s this Father’s Day or any occasion throughout the year. With Minwax, individuals are not only able to create new furnishings and restore family heirlooms with a beautiful new finish, but personalize pieces for themselves, their friends and family members to cherish for years to come. Through ‘Made With Love. Finished With Minwax.’, the brand brings to light the stories behind every day functional wood furnishings. “Every family has items that they cherish and we’ve found that many of these meaningful pieces are crafted from wood,” said Jacquelyn Ferrara, Director of Marketing at Minwax. “At Minwax, our goal is to preserve the one-of-a-kind characteristics of wood and enable people to add their own personal stories to those pieces. We’re launching the ‘Made With Love. Finished With Minwax.’ campaign on Father’s Day, but it will run throughout 2016. We hope to inspire folks to complete wood finishing projects and experience the power of sharing something they created with love.”
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