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September 28, 2016
By: KERRY PIANOFORTE
Editor, Coatings World
For the sixth consecutive year,www.ppg.com is the exclusive paint sponsor of FenderBender Live, FenderBender magazine’s website for coverage of the 2016 SEMA Show. FenderBender Live, at fenderbenderlive.com, is the one-stop site for comprehensive reporting on this year’s SEMA Show, which runs Nov. 1–4 at the Las Vegas Convention Center. Running concurrently with the SEMA Show, FenderBender Live’s coverage will include news items, interviews with key industry professionals, celebrities, exhibitors and staff, and photos—of exhibits, people, cars and more—from the event floor. Industry professionals are invited to visit the FenderBender Live website to sign up for daily email recaps that will be available through FenderBender Live’s free newsletter; website content will also be updated continuously. The SEMA Show is the premier automotive specialty products trade event in the world. “SEMA is the high point for industry trends, advances in technology, new products or processes and who’s at the forefront,” said John Parran, PPG marketing director, automotive refinish. “PPG’s sponsorship of FenderBender Live helps to ensure that vital information about the show is disseminated to as many collision industry professionals as possible—whether they’re attending or unable to make it to Las Vegas,” he added. Jake Weyer, editor of FenderBender magazine, underscored Parran’s comments. “PPG’s sponsorship of FenderBender Live allows us to continue to provide SEMA Show attendees and repair professionals watching from afar with the absolute best coverage of this huge industry event,” Weyer said. “We appreciate PPG’s unparalleled support.” FenderBender magazine is the nation’s leading collision repair magazine, serving approximately 45,000 collision repair professionals across the country with its award-winning monthly print publication. Through its print and online offerings, FenderBender provides readers with strategies and motivation for collision repair success. Visit fenderbender.com to sign up for SEMA Show updates and recaps or for more information.
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