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May 3, 2017
By: Catherine Diamon
At the recent European Coatings Show, Cabot Corporation introduced its expanded range of treated fumed silica-based rheology modifiers designed for discerning industrial and automotive coating customers. These innovative products offer the right level of balance between rheology control and film appearance and eliminate tradeoffs between the two performance characteristics. Examples of Cabot’s expanded portfolio include the new CAB-O-SIL TS-5022 treated fumed silica and under-development TPX-1481 treated fumed silica that enable excellent film appearance. Cabot also promoted its line of specialty carbon black products including its EMPEROR high color pigments offering excellent jetness and electrical conductivity for both water- and solvent-based coatings applications. Cabot’s EMPEROR products are designed for automotive basecoats and deep black masstone applications and feature proprietary surface treatment technology that breaks the tradeoff between color performance and dispersibility. Ivana Jovanovic, vice presidents and regional business director EMEA, “ECS is a key event for our business in the EMEA region focusing on our target market segments of coatings, adhesives and sealants. It is a great opportunity to promote our brand, introduce new products, collaborate with our customers and distributors and generate new leads for our business. This year it was a great success, Cabot team has done an outstanding job in design and set up of the boot and articulation of key messages which attracted large number of visitors, both existing and new customers, leading to strengthening existing relationships and creating new business opportunities.” “Our goal is to collaborate with our customers, leveraging our technical expertise and commitment to innovation, to develop a shared understanding of the market’s unmet needs,” said Abhinav Akhoury, Global Market Segment Manager for Coatings. “This approach enables our customers to derive the maximum value from our products and innovations.”
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