Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
May 22, 2017
By: KERRY PIANOFORTE
Editor, Coatings World
PPG’s automotive original equipment manufacturer (OEM) color styling team in China created two distinctive colors of waterborne coatings for BYD that the Chinese automaker featured on vehicles unveiled during Auto Shanghai 2017 – its Dynasty concept vehicle, and a new seven-passenger version of its flagship Song model. The unique colors – enabled by innovative high-chroma ANDARO pigments from PPG – provided a rich, vibrant look and strong visual appeal to BYD’s vehicles, encouraging show visitors’ interest to help increase the possibility of the models’ future commercial introduction. “We are excited to work with BYD to develop brilliant and distinctive colors for its concept cars and new models,” said David Cui, PPG product manager and market development director, automotive coatings, Asia Pacific. “In addition to delivering high-quality, sustainable products such as our low-VOC (volatile organic compound) waterborne automotive coatings, PPG is committed to collaborating with customers to enhance their brand recognition through value-added color solutions and innovative technologies.” Andaro tint dispersions use patented PPG nanopigment technology to create colors with high chromaticity. To highlight the power, speed and unique avant-garde style of the Dynasty concept vehicle, which incorporates a dragon-inspired exterior drawing on China’s rich cultural heritage, BYD’s design team requested a lively red color. Drawing inspiration from the “IMpower” color-story trend palette that is part of PPG’s “Kulture” collection for 2020 automotive models, PPG color designers selected from dozens of red color options with different hues, brightness and chroma and ultimately developed “Emperor Red” to meet BYD’s needs. They added red pigment with patented Andaro technology into varnish to deliver a transparent and intense reflection, and paired that with a red-tinted clearcoat for a multilayer effect enabling high color saturation. BYD’s long-anticipated seven-seat Song model also incorporated multiple layers of colored paint, incorporating blue Andaro pigment to deliver a brilliant appearance. PPG’s automotive OEM coatings business operates color research and development centers in 10 countries. Backed by a professional color styling team, it offers integrated color development services for global automotive customers. Since 1983, PPG has released an annual automotive color popularity report that reflects design trends and consumer preferences across the globe. Its foresight in color design is recognized by global automotive manufacturers, strengthening PPG’s leading position in the automotive coatings industry.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
