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Launches involve products for additives, emulsifiers and oxygenated solvents platforms
October 5, 2017
By: KERRY PIANOFORTE
Editor, Coatings World
Oxiteno, a leader in the production of surfactants, participates in ABRAFATI 2017 with launches for the Additives, Emulsifiers and Oxygenated Solvents platforms, and lectures given by the company’s experts. At the event, which takes place October 3-5, the company will host the fair participants at its booth to present its news and other featured products related to Building Blocks, Coalescents and Oxygenated Solvents platforms. During the event, Oxiteno will launch the OXITIVE® line, belonging to the Additives platform and composed of five products. Comprised of nonylphenol-free surfactants, with a wide range of HLB, the additives platform is composed of versatile solutions that are suitable both water-based and solvent-based formulations, seeking to improve the performance of paints during their production and application. Another highlight will be the launch of the OXIMULSION® 9000 line, made up of APE free surfactants, ideal for promoting the emulsification of alkyd resins using low-rotation equipment and generating an oil-in-water emulsion with small particle size, colloidal stability and high solids. During the event, the company will also share more details about other lines within the Emulsifiers platform, such as OXIMULSION® B1000 and OXIMULSION® 2780. This year, Oxiteno also brings a great innovation in the oxygenated solvents platform, a new generation of molecules derived from propanol with an HSE (Health, Safety and Environment) friendly concept. Because it is HSE-friendly, the new generation of oxygenated solvents also enables the formulator to obtain paints and coatings with low toxicity, especially with low impact in the classification and labeling according to the GHS (Globally Harmonized System), besides offering high performance and excellent competitiveness. The new line of oxygenated solvents, ULTRASOLVE® H, are made up of products with different chemical functions and varying evaporation rates, which makes it possible to serve different segments, such as automotive, industrial paints, wood, and printing inks. In addition to the new product launches, Oxiteno will also participate in the ABRAFATI Congress, which takes place in parallel to the exhibition. Company experts from the company will conduct presentations to share the company’s experience in the industry and stimulate the exchange of knowledge. Check out the lecture schedule below: Presentation: Use of the HSP methodology for the selection of highly efficient APE-free TiO2 humectants in decorative lines – Marina Chieregati Date: October 3rd Time: 10:45 am/11:25 am Location: Paints Auditorium Presentation: New generation of Oxigenated Oxiteno solvents – Fabio Rosa Date: October 4th Time: 1:45 pm/2:25 pm Location: Paints Auditorium Presentation: New, low odor, renewable coalescent and zero VOC for decorative paints with excellent resistance to dirt grip – Juliane Pereira Date: October 5th Time: 1:45 pm/2:25 pm Location: Additives Auditorium Oxiteno will also make a presentation at ABRAFATI’s product launch area where we will present the OXIMULSION® 9000 line: Presentation: APE free surfactants for emulsification of alkyd resins Date: October 4th Time: 2:40 pm/3:00 pm Location: Product launch area For Oxiteno’s Marketing and R&D Manager, Fabiana Marra, ABRAFATI brings together the main players in the market and the most innovative in the industry. “For us, attending such an event is essential to being even closer to our customers and also as an opportunity to absorb and share knowledge. In this edition, we will present new products, always with the intention of contributing and boosting the paints segment”, completes Fabiana. To learn more about Oxiteno solutions for the Paints and Coatings segment, visit the company’s booth at ABRAFATI, which is located at Rua C, number 6 and 7. The fair will take place at the São Paulo Exhibition & Convention Center, in São Paulo (SP).
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