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October 25, 2017
By: Anthony Locicero
Copy Editor, New York Post
Axalta Coating Systems said it will exhibit its most recently launched collection of Alesta Super Durable architectural powder coatings – ICONICA – at BATIMAT 2017 Exhibition, which is scheduled for Nov. 6-10 at the Paris Nord Villepinte Exhibition Centre in Paris. The Collection will be displayed at Axalta’s exhibition stand F66 in Hall 5A. Designed to offer iconic buildings around the world long-lasting protection and outstanding aesthetics, ICONICA comprises 40 unique colours across four distinctive color ranges – Eden Garden, Energy Manifesto, Arty Fusion and Techno Precious. These color palettes have been inspired by different aesthetic concepts that include global issues, technology, the digital revolution and augmented reality. As part of Alesta Super Durable powder coatings, ICONICA coatings are formulated to be environmentally responsible, highly durable, and weather- and UV-resistant, offering exceptional performance and outstanding appearance. BATIMAT is one of the world’s leading trade fairs dedicated to the construction and interior decoration industry. The event attracts a global audience of architects, developers, specifiers, contractors and distributors, with the aim to keep them up to date on the most significant industry developments and to provide a forum for construction professionals to connect with an international network of attendees. “Exhibiting at BATIMAT is a great opportunity to present our unique ICONICA collection of super durable powder coatings to the leading construction industry specialists from France, Western Europe and the rest of the world,” said Pascal Nicard, regional sales director (France, the Middle East and Africa) for Axalta’s powder coatings. “Our installation will traditionally display the collection’s colors and color effects, helping architects and designers to find the best solution for their projects.”
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