ASTM International Releases New Brand Video: ‘Connecting the Dots’

ASTM International, one of the world’s leading providers of standards and related services, released a new video that tells the organization’s story through the eyes of a technical expert as she goes to work, develops standards, uses helpful tools, and builds partnerships.
 
The video was shown at the kickoff of two concurrent ASTM International “committee week” events held this week in Houston and New Orleans where thousands of the organization’s members will create and update standards. The Houston meetings involve fields such as petroleum, bioenergy, and commercial spaceflight while the New Orleans meetings involve cement, concrete, masonry, road materials, roofing, rubber, carbon black, fire safety, and more.
 
“I’m thrilled to release this succinct and powerful video that reflects ASTM International’s mission,” said Katharine Morgan, who became president in February. “In just 90 seconds, it captures how we are working with our members, customers, and partners to help our world work better.”
 
The video transcript:
 
Whether you go to an office, a lab, or a worksite each day… you see how technical standards support quality, safety, innovation,  and trade. 
As your organization grows and industries evolve, standards must keep pace.
ASTM International is open to anyone who wants to help create or update standards.  Every voice is heard in our committees, where the world’s most respected experts develop the world’s most respected standards.
The Compass platform provides constant access to the latest standards across dozens of industries… with tools to help your team collaborate and make informed decisions.  
We’re also here to prepare you for accreditation or certify your products. 
Training and e-learning show test methods in action, providing the skills and confidence to perform tests correctly.
When your industry or nation needs a leader across all of these areas, we can be your partner.
For standards and all your needs surrounding them, we connect the dots – in your workplace… in your career… and in your daily life. Together, we are helping our world work better. 

The video is also available with Spanish and Mandarin voiceovers. 

The organization plans to send a small gift to members and customers who mention on social media how ASTM International helps them “connect the dots” in their work, tagging ASTM International’s Twitter (@ASTMIntl) and/or Facebook accounts.
 
The organization also released a new brochure that overviews its mission areas, available here.