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June 18, 2018
By: Anthony Locicero
Copy Editor, New York Post
Axalta sold its 50,000th spectrophotometer globally since the launch of the first generation of handheld devices for the refinish industry in 2005. To commemorate this accomplishment, BYK-Gardner created a limited-edition spectrophotometer, painted in StarLite, Axalta’s 2018 Automotive Color of the Year. BYK-Gardner President Frank Wagner presented the first commemorative device to Joe McDougall, Axalta’s president of Global Refinish and EMEA, during the 2018 IBIS Global Summit, in Munich, Germany. “Marking the 50,000th global spectrophotometer sale highlights the importance refinishers attach to accurate and fast color matching,” McDougall said. “This small yet technology-packed device demonstrates our commitment to providing innovative color-matching technology to customers. These devices and their patented technology are designed to achieve the perfect color match accurately, efficiently and reliably, every day in the body shop. When used in conjunction with our color management software, they truly support our commitment to customers to transition from traditional color retrieval to a fully digital color management process.” “The importance of digital color retrieval is underscored by the fact so many body shops realize the benefits of these devices. They appreciate tools that help them get the job done,” Wagner added. Beginning in 1994, Axaltawas one of the first coatings companies to offer a digital color measuring device and accompanying software for refinish customers.In 2005, Axalta partneredwith BYK-Gardner to develop and to manufacture a new generation of spectrophotometers – with the first portable three-angle device to use light emitting diodes. By 2011, Axalta was the first to offer the device to body shops to measure both color and flake appearance. Today, the devices are smaller and smarter, and offer additional functionalities such as WiFi, a touch screen, and a smart cradle.
In EMEA, the spectrophotometers are available from each of Axalta’s three premium global refinish brands. The devices are branded ChromaVision Pro Mini from Cromax, Color Dialog Phoenix from Spies Hecker, and Genius iQ from Standox.The brands’ color management software – ChromaWeb, Phoenix and Standowin iQ – offers thousands of formulas from global automotive manufacturers. The cutting-edge spectrophotometers are also available from Cromax, Spies Hecker and Standox in North America and Asia Pacific under the name Acquire Quantum EFX.
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