Axalta will display its latest technology, Amarium Pre-Catalyzed Lacquers, known for their ease of use, fast dry time, and durability. They also offer excellent clarity and provide enhanced UV protection. The premium, single component finish is ideal for cabinets, furniture, and other interior wood surfaces.
Axalta will also present new label designs which have been rebranded to directly represent the technologies contained in the cans. The new labels were designed to help customers identify the products more efficiently.
“We are excited to share our latest innovations at one of the top woodworking trade shows in the world,” said Carl Gaynor, Axalta’s Wood Coatings marketing director. “IWF is the ideal venue for professionals in our industry to become familiar with our new brand, and see first-hand how we plan to shape the future of our business as we continue to provide dependable solutions to our customers.”