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September 3, 2018
By: Anthony Locicero
Copy Editor, New York Post
BASF released application videos for 39 Master Builders Solutions brand products including joint sealants, wall coatings, sealers, and primers. All videos are two minutes or less and provide contractors with an easy way to view application techniques with a smartphone while on the job site. “We created these videos based on our customers’ feedback,” said Christopher Perego, Industry Sector Manager for BASF. “Contractors are under a lot of pressure to deliver projects on time, on budget and at a high level of quality. These videos allow them to quickly view best practices when on a job site, to help ensure a successful application.” The videos complement the product technical data guide by visually illustrating proper techniques.
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