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October 4, 2018
By: Anthony Locicero
Copy Editor, New York Post
Axalta announced the schedule of events in its booth, #22391, during the 2018 SEMA show, which takes place Oct. 30-Nov. 2, 2018 at the Las Vegas Convention Center. The schedule includes appearances by top automotive builders, artists, and special guests to showcase Axalta’s refinish and original equipment coatings and color. Headlining Axalta’s schedule on Thursday, Nov. 1 at 2:00 p.m. is the unveiling of Nevermore, a piece of fine art created by “Impossibly Real” artist Peter Maier with Cromax refinish paint. Maier is known for his lifelike art featuring animals, automobiles, people, and products. His work is currently on exhibit in the Butler Institute of American Art. During this special event, Nevermore co-collaborator and pinstriper, Andrew “Pooch” Cappuccio, will join Maier onstage. The duo will greet attendees and autograph reproductions of the piece for the first 150 people in line. Also on the schedule, and for a second consecutive year, are the Middlecott Sketchbattle duels emceed by the Jamie Little, NASCAR pit reporter for Fox Sports. In-booth duels occur on Tuesday, Oct. 30 at 10:00 a.m., 12:30 p.m., 3:00 p.m., and on Wednesday, Oct. 31 at 9:30 a.m. and 11:30 a.m. The main event and Axalta-sponsored Middlecott Sketchbattle Experience is at 8:00 p.m. at the Industrial, 2330 Industrial Road in Las Vegas. On Wednesday, Oct. 31 from 1:00 p.m. to 4:30 p.m., artist Kristian Baena of Zak Brown Customs will be demonstrating automotive airbrush art. Paul Quinn and DeWayne Connot, will follow with pinstriping demonstrations on Thursday, Nov. 1 at 9:30 a.m. and 3:30 p.m., and on Friday, Nov. 2 at 9:30 a.m. and 1:00 p.m. “Meet the Builder” discussion sessions with the builders of the custom vehicles in Axalta’s booth will occur on Thursday, Nov. 1 at 11:00 a.m. with Dale Boesch, winner of the 2018 National Street Rod Association’s Builder of the Year award, and on Friday, Nov. 2 at 11:00 a.m. with Big Oak Garage, a 2015 Great 8 Ridler finalist.
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