Hempel was the title partner of the Hempel Sailing World Championships 2018, which was held in Aarhus, Denmark in August.
Following the success of the event, Hempel partnered with World Sailing and will become the title partner of the World Cup Series 2019-2022, as well as the Youth Sailing World Championships 2019.
Over the next four years, Hempel will also become an Official Event Partner for 2020, 2021 and 2022 Youth Worlds and Para Worlds, the Offshore World Championships as well as the Sailing World Championships 2022.
Alongside the partner rights at World Sailing events, Hempel will sponsor the annual World Sailing Team of the Year Award. The World Sailing Hempel Team of the Year Award will be awarded for the first time in 2019, recognizing a crew of two or more sailors who personify the sporting values of integrity, ambition, resilience and resourcefulness.
“The Hempel Sailing World Championships Aarhus 2018 was a global success for World Sailing and for Hempel,” World Sailing President Kim Andersen said. “The global reach of the event and activation within Aarhus and Denmark truly inspired the city and millions of people worldwide.”
“World Sailing and Hempel share many parallel values,” Andersen continued.“From sustainability initiatives and reducing environmental impact to improving efficiency, the world of sailing provides a positive context to bring Hempel’s and World Sailing’s values to life.”
“Based on the positive experience we had as title sponsor at Sailing World Championships this summer, we feel it is natural to continue the great collaboration. We wish to become a long-term active partner, who makes a difference for sailing while, at the same time, Hempel is exposed globally as part of our global growth strategy,” Hempel Group President and CEO Henrik Andersen said.“Hempel shares several elements with elite sailing. We, too, see every challenge as achievable and every race worth winning. Because the will to win creates the skills to do. Therefore, the sponsorship is also an investment in our 6,700 employees around the world as we wish to engage them in our first global sponsorship.”