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December 7, 2018
By: Anthony Locicero
Copy Editor, New York Post
allnex partnered with Alibaba to launch a flagship store on the latter’s B2B platform, 1688.com. At the forefront of the production of specialty chemicals, allnex offers an extensive range of products including innovative liquid resins and additives, radiation cured and powder coating resins and additives, and crosslinkers for use on wood, metal, plastic and other surfaces. allnex also supplies materials to the construction, composites and manufacturing markets. “Alibaba’s 1688.com is the world’s leading B2B purchasing platform,” said Benoit DeBecker, VP strategy and commercial excellence. “As a pivotal part of allnex’s efforts to follow the trend of digitalization, allnex will use this online platform to complement its traditional sales channels. This will allow the company to reach different types of customers quickly and more easily. It will also enable us to bring customers more diversified green products and solutions. This is how we plan to make high-quality, advanced and sustainable coating resins more accessible to our customers in the local market.” Talking about this collaboration, Wang Hai, Vice President of Alibaba Group, General Manager of Alibaba B2B Business Division, noted: “I believe that strong cooperation between Alibaba and allnex can help provide quality resources and services for more small and medium-sized enterprises,” added Wang Hai, VP of Alibaba Group, GM of Alibaba B2B Business Division. “In order to cover a wider network of cities, we will continue to work hard to combine both online operations and the service capabilities of offline dealers through the channels available at Alibaba.” The first batch of products offered by the online store include:
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