Unofficially dubbed the “Flooring Center of Excellence,” the plant produces flooring products for the DIY market under RockSolid and for the industrial market under Seal-Krete High Performance, Rust-Oleum Concrete Saver and Citadel branded products.
“We were bursting at the seams,” said Ben Sieben, brand director for flooring. “From concept to production, it all happens in this state-of-the-art facility - and we have room to grow.”
The location also features a 5,000-square-foot R&D lab along with a concrete coating training center for contractors. As a way to showcase product options, the office has more than 30 different decorative and industrial coatings on its interior floors. It is a way to show customers and vendors how the products perform under real conditions.