Axalta created "Wood Vibes," a series of color collections focused on home fashion trends.
The new collection, "Wood Vibes: Terra," is inspired by elements of nature with earth tones emerging in popularity throughout 2019. The collection is filled with colors that exude empowerment and confidence and is composed of rich color palettes.
"Our global team of color specialists and our expertise in advanced color forecasting, helps us formulate the next generation of colors to stay ahead of the market," said Wade Arnold, VP of Industrial Wood Coatings for Axalta. "'Wood Vibes' is a powerful resource designed to enable our customers to grow their business and meet consumers' expectations for new color choices."
"Axalta is not just a coatings manufacturer; we are color experts. We have a team of passionate people that deliver new colors every day," added Carl Gaynor, marketing director of Axalta Industrial Wood Coatings. "We utilize the most advanced technologies and quality pigments to create the most innovative color palettes."