will exhibit its wood coatings products, services, and color trends at the Association of Woodworking & Furnishings Suppliers (AWFS) Fair in Las Vegas (July 17-20, 2019).
Four-time NASCAR Cup Series Champion Jeff Gordon will make a special appearance at Axalta's Booth 9700 on Thursday, July 18, from 1:00 to 3:00 p.m.
Axalta will showcase its latest wood coatings technology, including the next generation of Amarium Pre-Catalyzed Lacquers known for their ease of use, fast dry time, and durability. These lacquers also offer excellent clarity and provide enhanced UV protection, and this premium, single component finish is ideal for cabinets, furniture, and other interior wood surfaces. Throughout AWFS, Axalta will highlight the new collection, "Wood Vibes: Terra," a series of color collections focused on home fashion trends. The terra collection is inspired by elements of nature with earth tones emerging in popularity throughout 2019.
"We are excited to share our latest technology and color trends at the largest woodworking and furnishing industry tradeshow in the U.S.," said Carl Gaynor, marketing director for Axalta's wood coating business. "True innovation in any industry requires events like AWFS where people from all across the country converge to share new technologies."