• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Fixr.com Announces 2021 Paint & Color Trends

    2021 CEO Forum

    Automotive OEM Coatings

    Mixing Equipment Directory

    The Wood Coatings Market
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    BCF's Tom Bowtell Voted VP of World Coatings Council

    Eckart Launches STAPA HCP 4000 Range of Silver-metallic Pigment Pastes

    Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021

    EU Innovation Fund Evaluating Perstorp-created Project AIR

    Barentz Expands Canadian CASE Team
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    PPG Adds SEM Products to PPG ADJUSTRITE Commercial Estimating System

    HGTV Home by Sherwin-Williams Launches Ovation Plus

    Nippon Paint Marine’s New Self-polishing Antifouling Paint Applied to 5 Bulk Carriers

    PPG Honors Ideal Distributors with Automotive Refinish Platinum Distributor of the Year Award

    Dunn-Edwards Launches DECOPRIME
    Additives
    Binders
    Pigments
    Solvents

    Eckart Launches STAPA HCP 4000 Range of Silver-metallic Pigment Pastes

    EU Innovation Fund Evaluating Perstorp-created Project AIR

    Shepherd Color Company Opens Sales Office in China

    Chromaflo Technologies Awarded Gold Status CSR Rating by EcoVadis in EMEA

    Clariant Joins EU Circular Plastics Alliance
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Active Minerals

    Clariant Additives

    Shepherd Color Company, The

    Pilot Chemical Company

    Eagle Specialty Products
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Cleveland Coatings Society Zoom Meeting

    PCI Powder Coating Week

    Southern Society for Coatings Technology Annual Meeting and Technical Conference

    11th Asia Pacific Floor Fair and Guangzhou Paint & Coatings Fair

    Coatings for Africa
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Clariant Additives

    Keim Additec Surface USA LLC

    Pilot Chemical Company

    Shepherd Color Company, The

    Active Minerals
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    West Coast Choppers Using Sherwin-Williams Automotive Finishes' New Waterborne Basecoat System

    ...

    West Coast Choppers Using Sherwin-Williams Automotive Finishes
    Related CONTENT
    • House of Kolor Releases 2021 Calendar
    • AkzoNobel’s Carbeat Body Shop Workflow Solution Earns Industry Patent
    • IGL Coatings Announces Revised, Improved Products to SEMA Showcase
    • AkzoNobel Announces 2019 SEMA Show Programming
    • PPG 'Unleashing Creativity' at SEMA 2019
    11.05.19
    Jesse James and his Austin-based shop, West Coast Choppers, brought a 1951 Mercury to SEMA for the Sherwin-Williams Automotive Finishes Booth (No. 10839 in the North Hall at the Las Vegas Convention Center).

    The custom coupe, from his personal collection and never before seen on the show circuit, is newly refinished in Sherwin-Williams’ waterborne basecoat system – Ultra 9K, which was introduced at SEMA 2018.

    When a customer’s project – also a late model Mercury – fell through, James presented his own 1951 coupe as a SEMA build to the team at Sherwin-Williams Automotive Finishes.

    “There was zero hesitation to the idea,” saID Rob Mowson, VP, Marketing, Sherwin-Williams Automotive Finishes Division. “We trust Jesse and his team and knew the car would be unbelievable from every perspective and I’m referring to details that go well beyond the new paint job."

    “We found a few flaws and ended up disassembling it,” James added. “It’s what we do.”

    West Coast Choppers’ painters Jesse Flores and Darren Wenzel kept somewhat to the vehicle’s original color only lightening the deep blue a shade or two at James’ direction and updated graphics.

    “I’ve always beat the train to the station,” said James, referring to the switch to water years ago from solvent. “I’ve always been like, learn the system now, and honestly, with Ultra 9K there’s no difference. There’s not any kind of transition, we just paint it. It’s just paint now.”

    The Ultra 9K system consists of  68 toners and one single reducer.

    “We did the research,” said Mowson. “Body shops, even custom garages like West Coast Choppers, want a user-friendly system that gives them everything they need, and we did just that. Ultra 9K has everything from speed primers to concentrated basecoat colors and glamour clears. We delivered a true-gamer changer to the industry and topped it off with premium value-added service and direct access to our branches.”
    Related Searches
    • paint
    • sema
    • sherwin-williams
    • color
    Related Knowledge Center
    • Automotive Refinish
    Suggested For You
    House of Kolor Releases 2021 Calendar House of Kolor Releases 2021 Calendar
    AkzoNobel’s Carbeat Body Shop Workflow Solution Earns Industry Patent AkzoNobel’s Carbeat Body Shop Workflow Solution Earns Industry Patent
    IGL Coatings Announces Revised, Improved Products to SEMA Showcase IGL Coatings Announces Revised, Improved Products to SEMA Showcase
    AkzoNobel Announces 2019 SEMA Show Programming AkzoNobel Announces 2019 SEMA Show Programming
    PPG PPG 'Unleashing Creativity' at SEMA 2019
    Sherwin-Williams Announces 2020 Industrial Wood Colormix Forecast Sherwin-Williams Announces 2020 Industrial Wood Colormix Forecast
    BASF Educating Shop Owners on Key Factors for Long-term Success at SEMA 2019 BASF Educating Shop Owners on Key Factors for Long-term Success at SEMA 2019
    'Axalta on Tour' Mobile Training Reaches 20,000 Automotive Refinish Workers in Latin America
    Sherwin-Williams Supporting SCRS Repairer Driven Education Series at SEMA Sherwin-Williams Supporting SCRS Repairer Driven Education Series at SEMA
    Axalta Announces 2019 SEMA Show Event Plan Axalta Announces 2019 SEMA Show Event Plan
    Automotive Refinish Market Automotive Refinish Market
    Axalta Sells 60,000th Spectrophotometer Axalta Sells 60,000th Spectrophotometer
    PPG Holds 2nd Annual Innovation Summit in Switzerland PPG Holds 2nd Annual Innovation Summit in Switzerland
    Sherwin-Williams Automotive Finishes Announces Multi-year Contract with Larsen Motorsport Sherwin-Williams Automotive Finishes Announces Multi-year Contract with Larsen Motorsport
    Glasurit, Jaguar Land Rover Europe Partner Glasurit, Jaguar Land Rover Europe Partner

    Related Breaking News

    • Automotive Refinish | Breaking News | Product news
      PPG Adds SEM Products to PPG ADJUSTRITE Commercial Estimating System

      PPG Adds SEM Products to PPG ADJUSTRITE Commercial Estimating System

      SEM Products, Inc. is a manufacturer of specialized automotive refinish products.
      Anthony Locicero, Associate editor 04.06.21

    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      PPG Honors Ideal Distributors with Automotive Refinish Platinum Distributor of the Year Award

      PPG Honors Ideal Distributors with Automotive Refinish Platinum Distributor of the Year Award

      Annual award recognizes the distributor that demonstrates outstanding performance, loyalty, product knowledge, customer service and support.
      Kerry Pianoforte, Editor 04.05.21

    • Automotive Refinish | Breaking News
      Valspar Releases 2021 2Q Training Schedule

      Valspar Releases 2021 2Q Training Schedule

      These sessions, offered through Valspar training centers, provide continuing education for collision repair professionals.
      Anthony Locicero, Associate editor 04.01.21


    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      Axalta Introduces Spies Hecker Waterborne Full System for Chinese Auto Refinish Market

      Axalta Introduces Spies Hecker Waterborne Full System for Chinese Auto Refinish Market

      The Spies Hecker Waterborne Full System meets the new GB24409 - 2020 national mandatory standards in China, Axalta said.
      Anthony Locicero, Associate editor 03.12.21

    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      PPG Continues Tasca Racing Sponsorship in 2021 Season

      PPG Continues Tasca Racing Sponsorship in 2021 Season

      PPG will continue sponsorship of the Tasca Racing team throughout the 2021 National Hot Rod Association season.
      Kerry Pianoforte, Editor 03.11.21

    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      AkzoNobel, McLaren Racing Extend Partnership Ahead of F1 Season

      AkzoNobel, McLaren Racing Extend Partnership Ahead of F1 Season

      AkzoNobel is providing its Sikkens vehicle refinish products for all painted parts of the MCL35M, as well as the team’s transport, garage and accessories.
      Anthony Locicero, Associate editor 03.09.21


    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      Axalta Opens Regional Refinish Training Center in Guangzhou, China

      Axalta Opens Regional Refinish Training Center in Guangzhou, China

      According to the company, the new facility provides customers in South China with greater access to advanced coating technologies and value-added services.
      Anthony Locicero, Associate editor 03.04.21

    • Automotive Refinish | Breaking News
      Axalta Introduces Cromax XP

      Axalta Introduces Cromax XP

      Solventborne basecoat for refinish customers in North America.
      Anthony Locicero, Associate editor 02.03.21

    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      Scott McLaughlin to Race in PPG Colors During Rookie INDYCAR Season

      Scott McLaughlin to Race in PPG Colors During Rookie INDYCAR Season

      New Zealand driver will compete in No. 3 PPG Chevrolet for 10 races in 2021.
      Kerry Pianoforte, Editor 01.27.21


    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      House of Kolor Releases 2021 Calendar

      House of Kolor Releases 2021 Calendar

      Recognizes artists and customers whose work is creatively outstanding and superior in craftsmanship.
      Coatings World staff 01.04.21

    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      Valspar Automotive Selects 12 Refinishers to be Featured in 2021 Calendar

      Valspar Automotive Selects 12 Refinishers to be Featured in 2021 Calendar

      Valspar Automotive celebrates the work of Bo Vescio of Vescio’s Customizing in Rogers, MN on the calendar's cover.
      Coatings World staff 01.01.21

    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      BASF Becomes BMW Preferred Paint Partner

      BASF Becomes BMW Preferred Paint Partner

      For the next two years, RODIM will be recommended to BMW authorized dealers and body shop networks in 44 countries.
      Coatings World staff 12.07.20


    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      Axalta Congratulates Mercedes-AMG Petronas Formula One Team, Lewis #HAMIL7ON on Making #HIS7O

      Axalta Congratulates Mercedes-AMG Petronas Formula One Team, Lewis #HAMIL7ON on Making #HIS7O

      Team claims its seventh consecutive double world championship in a season like no other.
      Coatings World staff 11.19.20

    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      RV Capabilities Added to PPG AdjustRite Commercial Estimating System

      RV Capabilities Added to PPG AdjustRite Commercial Estimating System

      ...
      Coatings World staff 11.11.20

    • Automotive Refinish | Breaking News | Product news
      Sherwin-Williams Automotive Finishes

      Sherwin-Williams Automotive Finishes' Sunfire PRO Offers Collision Repair Shops One System

      Sunfire PRO offers collision repair shops one system from one partner – Sherwin-Williams Automotive Finishes.
      Coatings World staff 11.10.20

    Trending
    • Raw Material Availability, Prices Hikes May Be 2021’s Biggest Issue For Coatings, Ink Sectors
    • Raw Material Price Increases Pile Pressure On Paint Manufacturers
    • EU Innovation Fund Evaluating Perstorp-created Project AIR
    • Barentz Expands Canadian CASE Team
    • What Are Automotive OEM Customers Looking For In Terms Of Performance?
    Breaking News
    • BCF's Tom Bowtell Voted VP of World Coatings Council
    • Eckart Launches STAPA HCP 4000 Range of Silver-metallic Pigment Pastes
    • Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021
    • EU Innovation Fund Evaluating Perstorp-created Project AIR
    • Barentz Expands Canadian CASE Team
    View Breaking News >
    CURRENT ISSUE

    April 2021

      View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    KD Pharma Acquires Rohner AG Manufacturing Assets
    Thorne Healthtech and PreCon Health to Launch Supplements for Pre-, Post-Impact Brain Health
    Green Leafy Vegetable Intervention Reduces Marker of Colorectal Cancer Risk, Study Finds
    Coatings World

    Latest Breaking News From Coatings World

    BCF's Tom Bowtell Voted VP of World Coatings Council
    Eckart Launches STAPA HCP 4000 Range of Silver-metallic Pigment Pastes
    Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Avantor to Acquire Ritter GmbH and Affiliates for $1B
    ZOLL Buys Sleep Apnea Device Maker Respicardia
    Digital Diabetes Management Market Projected to Reach $54 Billion by 2027
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Lonza Expands PyroTec PRO for Endotoxin Testing
    FDA Accepts Airway Therapeutics’ IND for COVID Treatment
    Sanofi Invests in Cutting Edge Vax Production Site in Singapore
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Honest Co. Files for an Initial Public Offering
    China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou
    Edition Spéciale by Luxe Pack is Postponed
    Happi

    Latest Breaking News From Happi

    OTC Pain Relief QR Cream Debuts in US Market
    Professional Beauty Association Opens Registration for Summit
    Makeup Leader Laura Geller Teams Up with Actress Fran Drescher
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Iron Oxide Pigments Market to Register 4.7% CAGR from 2021 to 2028: GVR
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Mark Andy launches monochrome digital print bar
    Label Traxx launches Siteline online artwork approvals system
    Kocher + Beck appoints new regional sales manager
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    NXTNano Adding Three Lines
    Honest Company Plans IPO
    Asia Wipes Summit Held Successfully in Shanghai
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    SynerFuse, Cirtec Medical Partner to Develop Back Pain Management Device
    New Biosealant Could Stabilize Cartilage, Boost Healing After Injury
    Google Executive Joins SeaSpine's Board of Directors
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    NREL: 10 Teams Emerge Victorious in Round 4 of American-Made Solar Prize
    Tive Multi-sensor Tracker Solo 5G Relies on Sensirion SHT33
    VTT in 2020: Successful Year Despite Globally Challenging Times

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login