Axalta Participates at Chemicals Sales & Marketing Toolbox

Axalta participated in this year’s Chemicals Sales & Marketing Toolbox, which took place Nov. 14-15 in Frankfurt, Germany.

Gilles Navez, Axalta’s product and marketing director for its Refinish Systems business EMEA, was a speaker on the second day’s executive panel where he shared Axalta’s best practice in digital transformation in the refinish industry.

Navez cited Axalta’s history of digital innovations and its experience in helping body shops increase their efficiency through digital technology. Innovation highlights include Axalta’s Digital Color Management, the industry’s first 100 percent wireless cloud-based color management system, which comprised the launch of the first WiFi spectrophotometer with cloud capability on the market.

“We have adopted a mindset of innovation and change at Axalta, which has increased our nimbleness and made us the preferred coatings partner for our customers,” Navez said. “Digitalization is driving the refinish industry evolution and we are leading our body shops and distributors forward every step of the way.”

The digitalization journey for the refinish industry has accelerated in recent years and it underpins every aspect of the refinish process. Digitalization encompasses everything from wireless color-matching to big data insight into color popularity and trends.

“We are also focused on the way we leverage digital customer intimacy on the services we provide,” Navez said. “In the past five years, we have taken a huge leap forward towards becoming a fully digital service provider, alongside our market-leading position as a coating manufacturer, with a customer base in more than 130 countries worldwide.”