Colors & Effects, BASF’s brand focused on the global pigment business, will use a new finished goods warehouse and distribution center from spring 2021 onwards, the company announced. 

 

The new building will be located in the industrial area in Ladenburg, Baden-Württemberg, Germany. 

 

“This site, about 20 kilometers away from our largest production site in Ludwigshafen and in an ideal location to our other European production sites, allows us to combine our centralized distribution structure in Europe with a distribution network geared to small quantities,” said Dr. Florian Hofer, globally responsible for customer service and logistics management at the colored and effect pigment manufacturer.