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Troy has awarded Pinturas Popular the right to brand its paints and coatings with the HomeShield Antimicrobial Protection logo.
November 9, 2020
By: KERRY PIANOFORTE
Editor, Coatings World
Troy Corporation announced that the company has initiated a co-branding partnership with Pinturas Popular, a manufacturer of paints and coatings in the Dominican Republic for more than 50 years.
As part of this unique partnership, Troy has awarded Pinturas Popular the right to brand its paints and coatings with the HomeShield Antimicrobial Protection logo. HomeShield branding certifies that the premium products incorporate advanced antimicrobial technology from Troy.
“We are excited to introduce our line of high-quality paints and coatings featuring the HomeShield™ Antimicrobial Protection brand,” Pinturas Popular’s Executive Vice President, Rubén Darío Acevedo said. “Our customers demand the best quality and have expressed interest in antimicrobial protection in Pinturas Popular products. The humid climate of the Dominican Republic puts exterior coatings at risk of microbial growth. The protection offered by Troy HomeShield technology provides peace of mind for our customers.”
Paints and coatings from Pinturas Popular wearing the HomeShield Antimicrobial Protection brand have passed a rigorous testing protocol designed by Troy to ensure optimum performance to inhibit the growth of mold, mildew, and algae.
“Troy is pleased to have Pinturas Popular onboard as a co-branding partner,” said Troy’s Dr. Frank Cangelosi, VP, marketing. “Pinturas Popular is a leader in the Latin American market, and their commitment to high quality also includes a dedication to offering the best antimicrobial protection available. That is where Troy’s expertise adds value.
Manufacturers in a wide range of industries who wish to employ the HomeShield brand must meet numerous criteria and pass testing protocols, as well as agree to a comprehensive quality control program.
“These requirements are in place for the benefit of consumers, and customer satisfaction is a top priority for both Pinturas Popular and Troy,” said Cangelosi.
Consumers are supported by a new website developed to offer information about the HomeShield Antimicrobial Protection brand and the importance of protected products: www.homeshieldprotected.com.
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