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The website is focused on the three pillars of Innovation, Product Performance and Sustainability.
October 28, 2021
By: DAVID SAVASTANO
Editor, Ink World Magazine
Arkema recently introduced a new website, www.arkemacoatingresins.com, for formulators of paint and coatings. Designed and developed based on customer insights, the new website focuses on the three pillars of Innovation, Product Performance and Sustainability. Features include diverse multimedia content, user-friendly design, simplified navigation, and an easy-to-use product finder to search Arkema’s catalog of nearly 600 coating resin products. The website offers a library of recent webinars, free access to Arkema technical data sheets and other resources, including sample requests. “Innovation, Product Performance and Sustainability are at the core of everything we do at Arkema, including the design and development of our new coating resins website,” said Eric Dumain, global marketing director for coatings at Arkema. “Based on extensive customer insights and feedback, research and testing, our new website was specifically designed to meet the needs of our customers across the coating resins sector.” The Arkema Coating Resins website caters to formulators of architectural paints and coatings, industrial coatings, powder coatings, pressure sensitive adhesives, adhesives and sealants, elastomers, construction products and more. Under Innovation, customers will discover some of the company’s new products and follow Arkema’s latest developments and market trends. In the area of Product Performance, the website’s technology section features Arkema’s range of coating resins with multi-technology expertise. As an industry champion of sustainability, Arkema designed the Sustainability section to showcase solutions that meet customers’ performance and sustainability challenges, including solutions to eliminate HAPs and other hazardous materials from work processes, a wide range of waterborne and high solids products, and value-added sustainably engineered products, among others. The easy-to-use product finder on the new website was developed based on extensive customer feedback and now features six product finders, segmented by market, covering 596 products, providing customers with easy access to Arkema’s innovative product offerings.
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