Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
Using the latest AI technologies, Ace Hardware has launched a next-generation platform to help customers select paint colors.
December 6, 2021
By: Kerry Pianoforte
Editor, Coatings World
Exploiting the latest AI (artificial intelligence) technologies, Ace Hardware has launched a next-generation platform to help customers with the hardest part of a paint project: choosing their color. Based on AI technology from Chameleon Power, the leader in visualization technologies for the paint and coatings industries, Ace’s new Color Persona tool delivers a sleek and modern color selection experience that assists users with color selections based on elements of their personality. The new color curation tool transforms color selection from a challenging and often frustrating task to a fun and easy experience, while providing intelligent outcomes and designer-selected color palettes. Ace’s Color Persona tool takes the user down the path of color selection while considering multiple levels of their input. “The Color Persona Quiz and Color Visualizer have been critical to allowing customers to pick, visualize, and buy colors from the comfort of their own home. It’s fun this way and it builds color confidence in their selections,” said Julie Elrod, Paint Business Manager, Ace Hardware. In collaboration with Chameleon Power, the new Ace Color Persona quiz is now online atacehardware.com/thepaintstudioto simplify the first step of any paint project by narrowing color options for each individual. The Color Persona quiz asks a few questions and uses AI to match individual tastes and styles to the perfect colors from Benjamin Moore, Magnolia Home, or Clark+Kensington. “We’re excited that Ace Hardware has partnered with Chameleon to reduce or eliminate the frustrations of paint color selection,” said Dan Dempsey, President of Chameleon Power. “We’re all about simplifying product selection and Ace has proven to be very proactive in this area too.” Try the ACE Color Persona quizand Color Visualizer to experience how the tools modernize the color selection process and help people find the right colors when they see how they will look in their space before the project starts. Contact Chameleon Power to learn more about the leading visualization technologies for any industry.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !