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The Colorant Explorer app is built around a novel color wheel design concept to aid formulators and color specifiers .
January 3, 2022
By: KERRY PIANOFORTE
Editor, Coatings World
Chromaflo Technologies, a global provider of colorant technology solutions, today launched its new Chromaflo Colorant Explorer mobile app, an interactive tool that provides users with a seamless visual color technology experience. The Colorant Explorer app is built around a novel color wheel design concept to aid formulators and color specifiers with easier searching of pigment ranges used in colorant chemistries for paints, coatings and thermoset plastics. Chromaflo’s Colorant Explorer tool allows the user to make the colorant selection process much more efficient, potentially shortening the time to market for the end-product. Using the app’s “Explore Colors” feature, users can effortlessly scroll through chromatic and neutral color wheels designed to create visualization of pigments within a color space and correlate them to available Chromaflo colorants. We re-invented the color wheel! Once a color is selected, a digital representation of the desired color shade is displayed in larger format for both masstone and tint applications. The Chromaflo app also features an “Explore Products” option that provides product data that users can filter through to fine-tune available colorant lines by industry, chemistry and region. Users can also access Chromaflo news, events, website, and social media platforms, and “Contact Us” form all from within the app to stay connected with the company. “The Chromaflo Colorant Explorer App is a valuable tool that places everything end-users need to navigate the colorant selection process at their fingertips – whether searching by color or chemistries for architectural, industrial and thermoset plastics applications,” said Steve Riccardi, Director – Global Marketing for Chromaflo Technologies. “This app will equip users with an unparalleled interactive digital color, chemistry and application experience that currently does not exist in the colorant industry, and supports our commitment to quality, speed and service for new and existing customers and industry specifiers.”
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