Benjamin Moore introduced Fresh Start Undercoater and Primer/Sealer, a new premium alkyd primer for interior surfaces that offers superior sealing and stain blocking.

The newest addition to the Fresh Start line of primers, the Undercoater and Primer/Sealer flows and levels to a smooth finish and can be used over oil or latex paint. It offers excellent adhesion for any Benjamin Moore topcoat and can be sanded and recoated in just two hours. With outstanding enamel holdout and stain suppression, the Undercoater and Primer/Sealer is a great option for covering water stains, tannin bleeding, fingerprints and other common household stains.

“Along with proper surface preparation, creating the right foundation is the key to achieving a perfect paint job,” said Gina Tirella, Brand Manager at Benjamin Moore. “The Fresh Start Undercoater and Primer/Sealer is the ideal solution for interior jobs that require a high-quality undercoater that seals and blocks stains, enabling residential painters to quickly and effectively get the job done.”

The Benjamin Moore Fresh Start line of primers is designed to offer job-specific solutions that guarantee a pristine finish. The full line includes The High-Hiding All Purpose Primer, The Undercoater and Primer/Sealer, The All Purpose Primer, and The Deck and Siding Primer. Most Fresh Start primers are available in white or a deep base, and retail availability for the full line varies based on regional VOC regulations.