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These ideas are brought together in AkzoNobel’s Color of the Year 2023 – Wild Wonder.
October 27, 2022
By: DAVID SAVASTANO
Editor, Ink World Magazine
Experts from AkzoNobel’s Global Color and Design studio for Wood Coatings are getting primed to share their knowledge of the latest color trends and wood finishes influencing the home furnishings sector at this fall’s International Home Furnishings Market at High Point, NC, between Oct. 22-26, 2022. AkzoNobel’s Global Color and Design Studio works with color designers to create new colors and effects in paints and coatings, drawing inspiration from other areas of society, such as fashion, lifestyle and nature. Over the five days of the High Point Market – the biggest event of its kind in North America – color specialists from the Studio will be meeting customers to share their insights into the color and design innovations shaping the wood industry. “Our Global Color and Design Studio combines centuries of expertise with our latest in-depth market research to develop industry-leading trends to excite and inspire. The specialist team is constantly innovating with colors and wood finishes, coming up with new ideas and keeping customers ahead of the latest trends,” said Rob Haley, color trends manager for Wood Coatings at AkzoNobel. One of the trends sure to grab the attention of wood manufacturers and designers, as well as consumers, is the feeling that, as people search for connection, inspiration and balance in their lives, they’re diving into the wonders of the natural world to find it. “Nature and biophilic design have become very important to our color choices and strategy. Organic finishes that enhance natural characteristics are increasingly popular in kitchen cabinets. In furniture, the return of traditional and formal finishes are emerging, with heavily distressed and desaturated surfaces giving way to smoother appearances,” said Haley. These ideas are brought together in AkzoNobel’s Color of the Year 2023 – Wild Wonder. Wild Wonder is a golden hue inspired by the warm tones of harvested crops, with an upbeat glow that aims to connect people with nature, creating a sense of energy and positivity. To bring Wild Wonder to life in real-world applications, coatings and finishes, AkzoNobel’s Global Wood Design team in High Point, NC have created four unique palettes all driven by the themes, balance and rhythms of nature. The four palettes – connected by the overarching theme of Seeds of Wonder – are: • Lush – Contemporary, One with the Land, Living Minimally • Buzz – Transitional Design, Vibrant Colors, Harmony • Raw – Cottage Design, Earth Tones, Organic • Flow – Traditional Design, Water, Sand
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