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While white and black still win, chromatic colors gain market share around the globe.
January 18, 2023
By: Kerry Pianoforte
Editor, Coatings World
As they have for several years, achromatic colors dominated the automotive market around the globe in 2022. But as BASF’s designers found in the company’s Color Report for Automotive OEM Coatings, the automotive color rainbow is expanding to allow colors like yellow, orange, green, and violet to take market share. Despite the shift in colors, the achromatic colors – white, black, silver, and gray – followed a familiar pattern, coating the majority of the non-commercial vehicles produced in 2022. As it has been for several years, white is still the most popular car color around the world for its classic, timeless beauty, and high resale value. If buyers didn’t choose achromatic colors, they often went for blue or red. While those two color spaces are still very popular, other chromatic colors like yellow, orange, green, and violet are all gaining market share in most regions of the world. This shows that BASF’s customers – the automakers – are embracing a wider range of diversity and breadth of color than before. The data cited throughout the report also shows that automakers produced more vehicles as they bounced back from the effects of the global pandemic and regional supply chain challenges.
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