Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
May 23, 2023
By: Kerry Pianoforte
Editor, Coatings World
With an increase in the number of wildfires since the late 1990s, it’s more important than ever to make sure you’re using fire rated materials when building or renovating a home. Rhino Shield recognized the issue early on and has taken steps over the last 25 years to ensure its high-performance products are as safe as they possibly can be. AmCoat’s Mike Moore, Director of Products and Applications, said they continually improve their product and that as recently as last year, Rhino Shield has been working update its formula to make its fire resilience better than ever. “Because we paint a lot of residences with wood siding, safety is paramount,” said Moore. “And has become more important in the last 30 years with the uptick of wildfires. Throughout its history, Rhino Shield has always had a focus on having the best fire-rated architectural coating possible. And last year we upgraded the fire rating performance and Rhino Shield tested at a 5 — in the highest Class A performers.” To break that down, ASTM-E84 is the standard test for the surface burning characteristics of building products. It measures the flame spread index. In the burn chamber the flame spread must be less than 25 with a range of 1 to 200. To be Class A, the material tested must score between 0 and 25. Rhino Shield scored a 5, in the top quintile. “When we tested the recently upgraded coating, we were able to delay ignition significantly,” said Moore. “In fact, it took 70 percent longer for ignition to happen then before the upgrade.” But what about smoke? That’s what causes the majority of injuries and fatalities in house fires? ASTM-E84 also measures smoke using a Smoke Developed Index with a range of 0 to 45. The Rhino Shield coating scored a 0 — no smoke was developed. But real-world fires are what test materials, and in 2022 a home in North Carolina caught fire which became fully involved. The home next to that home had been coated with Rhino Shield. When the local fire department examined the area, they were astonished the fire did not spread to the adjacent home. When they learned that the home was protected with Rhino Shield, they told the homeowner they certain that’s what saved their home. “The Spruce Pine fire department told us that considering the heat of the fire, they were impressed the adjacent building did not ignite,” said Moore. “When they found out the home was coated in Rhino Shield and looked into its ceramic and heat rejecting properties, they were convinced Rhino Shield helped save that home.”
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !