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Returning initiative is part of company’s COLORFUL COMMUNITIES program.
June 7, 2023
By: KERRY PIANOFORTE
Editor, Coatings World
PPG announced that it will dedicate June, July and August 2023 to completing more than 25 colorful and transformative school makeovers worldwide through its New Paint for a New Start initiative, part of the company’s COLORFUL COMMUNITIES program. In the second year of New Paint for a New Start, PPG employees will volunteer their time to transform learning environments. Using PPG paint products and color expertise, each project aims to create engaging spaces for students to learn and grow. “PPG employees from every region are coming together once again to protect and beautify schools and learning spaces and inspire bright starts for students,” said Malesia Dunn, executive director, PPG Foundation and Corporate Global Social Responsibility. “For young students, every day is an opportunity for a new start to learn, grow and develop in a positive learning environment. We are aiming to help them start each day with a positive outlook and create joyful spaces where they feel supported and engaged.” New in 2023, PPG volunteers are building on the impact that new paint and improved learning environments have on students and teachers by reaching new markets, teaming up with PPG customer partners and activating PPG Employee Resource Networks. “New Paint for a New Start provides students and school infrastructures in need with meaningful changes and resources for fresh starts. This extends to inspiring students to have greater environmental consciousness,” said Diane Kappas, PPG vice president, Global Sustainability, and New Paint for a New Start executive champion. “In 2023, we’re also incorporating an element of sustainability into each project, including activities such as recycling materials and supplies, planting trees, environmentally themed murals, and educational activities.” Most of the transformation projects will use a global color palette that PPG color experts specifically selected to elevate and enhance the physical classroom environments. In addition to painting spaces, PPG and the PPG Foundation are also supplying several New Paint for a New Start schools with funding for science, technology, engineering and mathematics (STEM) supplies. Last year, more than 1,000 PPG volunteers and community partners took part in New Paint for a New Start, dedicating 6,400 hours to transform classrooms and learning spaces for more than 23,000 students and educators
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