ICP Group’s Storm Stain Has a Brand-New Look

Storm Stain, the line of exterior stains from ICP Group, has a brand-new look to help both professional contractors and DIYers make the best selection for their wood staining projects.

This full-line packaging upgrade makes it easy to navigate the complete Storm Stain family of exterior wood care products that are designed to stand up to whatever comes down, protecting decks, fences and siding as well as outdoor furniture and accents from nature’s wrath.

“The new labels strip away the former category system that identified each product and replace it with simple language and visual cues,” said Daniele Martin, product marketing manager for ICP Group. “And while the packaging designs are new, the product formulas have not changed, so you’re guaranteed to get one of the most beautiful, long-lasting finishes available.”

The difference is clear to see.

Be it scorching sunlight, driving rain or frigid temps, Storm Stain finishes are engineered to withstand harsh weather conditions. These high-performing stains, sealers and primers have been proven over decades to protect wood while accentuating its natural appearance and texture.

From clear to semi-transparent to solid, the new packaging distinctly represents each product’s transparency level with a vibrant background image to help customers quickly appraise the end result.

Additionally, features like fast drying time and UV absorbers to protect from harmful UV rays are all presented prominently on the front-facing label to make decisions even simpler.

“When should you use a clear finish versus a semi-solid or a solid color? What are the differences in moisture and sun protection? The world of exterior finishes has gotten very cloudy over the years, which has led to a lot of confusion about which product is right for which applications,” said Martin. “We focused on providing a greater level of explanation because when you have those answers, selecting the right Storm Stain is a cinch.”

Martin further explains the brand logo has been updated from “Storm System” to “Storm Stain” to represent the line’s intended use, and that a small number of products have been recategorized by transparency level.

“Rest assured that with these changes you still will find all the same outstanding products you’ve come to know,” she said.

Professionals and home improvement enthusiasts who want versatile, powerful formulations to prepare and maintain exterior wood surfaces can get the exceptional performance they crave in Storm Stain stains, sealers and primers that now come in colorful new packaging communicating all the beauty and benefits of what’s inside.