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Advantis ensures regulatory compliance is to release in the EU later this year
August 14, 2023
By: Rachel Klemovitch
Eastman global specialty materials company announced Advantis, its newest adhesion promoters to limit or remove materials of concern. The new adhesion promoters are compliant with regulatory changes and allows formulators and end users to deliver dependable results while improving sustainability. “With materials like cumene being recategorized, formulators have two choices – to continue to use these materials with their new hazardous labeling, or switch to solutions that limit or remove these materials,” said Tom Klug, Eastman’s automotive coatings business market manager. “Eastman’s Advantis adhesion promoters offer a simple alternative to help our customers remain compliant without the need for reformulation.” Advantis products consist of polyethylene polymers and modified polypropylene that adhere to difficult to bond to surfaces such as untreated plastics. Eastman’s coatings business technology director, Doug Wagner commented, “Advantis solutions improve adhesion in three ways – as a primer between the substrate and subsequent coating, as a primer or tie coat between layers and as a stir-in formulation additive.” The new adhesion promoters were developed as an effortless drop-in alternative to formulations that use traditional Eastman adhesion promoters. Technical specialists can help provide the right Advantis solution for those using non-Eastman products. “Formulators tell us that reclassification of materials is a major trend across our industry, so we developed these new products as drop-in alternatives to formulations benefiting form our traditional promoters,” Wagner added. “One immediate challenge faced by formulators is the upcoming EU reclassification of cumene as carcinogenic category 1B. Our Advantis adhesion promoters are a solution that enables customers to avoid relabeling concerns of their current coatings products.” Advantis adhesion promoters are commercially available as solutions, solid resins, and water-based dispersions.
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