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Among coating additives, rheology modifiers emerge as the largest category.
September 30, 2023
By: DAVID SAVASTANO
Editor, Ink World Magazine
MarketsandMarkets’ report, “Coating Additives Market by Type (defoamers, wetting & dispersing agents, rheology modifiers), Formulation(water-borne, solvent-borne), Application (architectural, industrial, automotive & transportation, wood & furniture), Region – Global Forecast to 2028,” estimates the size of the market at USD $8.3 billion in 2023 to USD $10.5 billion by 2028, at a CAGR of 4.7% from 2023 to 2028. Coating additives encompass chemical compounds or substances strategically integrated into coatings and paints to enhance their properties, performance, and application charac-teristics. These additives are instrumental components within coating formulations, tai-lored to accomplish specific objectives and overcome challenges related to coating applica-tion and usage. They play a pivotal role in elevating the quality, durability, appearance, and functionality of coatings across a multitude of industries and applications. Among coating additives, rheology modifiers emerge as the largest category. They hold a critical role in enhancing the overall performance and application attributes of coatings. Rheology modifiers effectively manage the viscosity of coatings, simplifying the application process, preventing drooping or sagging, and ensuring consistent coverage. This viscosity control is fundamental for achieving the desired finish and thickness while contributing to a smoother and aesthetically pleasing coating through improved flow and leveling. This feature is especially significant for top-tier coatings employed in automotive and architectural applications. Architectural applications constitute a substantial and rapidly expanding segment within the coating additives market. This growth is propelled by the global trend of increasing urbanization, leading to a notable upsurge in construction activities, particularly in emerg-ing economies. In response to stringent environmental regulations and a growing focus on sustainability, there has been a notable shift towards the adoption of water-based coatings in the region. Within this evolving landscape, rheology modifiers play a pivotal role in ensuring the sta-bility and performance of water-based formulations, aligning with these regulatory shifts. Various chemistries of rheology modifiers find application in paints and coatings, including but not limited to cellulosic, specialty clay, organoclays, hydrogenated castor oils, fumed silicas, polyamides, and overbased sulphonates, among others. Among these, rheology modifiers claim the largest market share, driven by their exceptional attributes such as viscosity control, stability in preventing pigment and solid particle settling, facilitation of coating flow and leveling, and the introduction of thixotropic qualities to coatings. Water-borne coating additives find widespread use in applications where environmental concerns and the imperative of low volatile organic compound (VOC) emissions take prec-edence. These applications span various sectors, including architectural, automotive & transportation, wood & furniture, and packaging coatings. It’s worth noting that the de-mand for water-borne coating additives has been substantial, commanding a significant portion of the global coating additives market share, primarily due to their environmental advantages and versatility in diverse applications.
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