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Launches an innovative line of stains that protect and beautify outdoor surfaces.
March 12, 2024
By: DAVID SAVASTANO
Editor, Ink World Magazine
Benjamin Moore has introduced Woodluxe, a full line of premium, all-weather exterior stains and prep products that deliver the ultimate protection for outdoor beauty. Ideal for use on exterior siding, decks, porches, fences and furniture, Woodluxe provides advanced all-weather protection against a variety of conditions all year long. Its proprie-tary formula seals and protects wood from cracking and peeling, while offering fade-resistant color that lasts. Woodluxe enables easy, flexible application that can be done in heat, sun and humidity – resulting in a consistent finish that provides a UV and mildew resistant coating. “Fueled by innovative technology, Woodluxe sets every staining project up for success and extends the beauty of interior design to outdoor spaces,” said Brad Henderson, director, product management, at Benjamin Moore. “Years of research and rigorous testing enable us to continuously innovate and deliver the highest-quality coatings that painting contrac-tors, designers and consumers expect and love.” Woodluxe is available in water- and oil-based formulas in varying opacities; with curated colors available in translucent, semi-transparent and semi-solid opacities, while solid opac-ities can be tinted in 3,500+ Benjamin Moore colors. Woodluxe is available exclusively at locally owned retailers throughout the United States and Canada.
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