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AkzoNobel transforms the Interpon user experience with dynamic new interactive website.
April 8, 2024
By: KERRY PIANOFORTE
Editor, Coatings World
The Interpon team at AkzoNobel has designed and launched interpon.com – a vibrant, stylish new website with a host of new features and digital tools to enable visitors to experience a new, revolutionary world of powder coatings. The new site is a single ‘hub’, imagined to enhance the customer experience, serve more customer needs, and make the interaction between visitors, the Interpon team and its powder coatings simpler and more intuitive. The new Interpon website is created with a customer-first mindset, ensuring an optimal user experience. It highlights our extensive involvement across key sectors — from architectural to industrial. The site’s design prioritizes ease of navigation, allowing users to seamlessly access information on our range of products, their applications, and the markets we serve. A central hub for the latest developments, the website is the go-to source for all things Interpon. Expect to find updates on product launches, industry news, and more, keeping you at the forefront of the powder coatings world. The new Resources section features a range of tools, from the product finder to the latest brochures, all aimed at making information access as straightforward as possible. This hub is designed to simplify the process of finding the right powder coatings solutions for any business need. The Showcases gallery offers a visual tour of architectural projects coated with Interpon. It’s a celebration of how Interpon powder coatings are used in architecture worldwide, providing a glimpse into the potential applications and aesthetic contributions of our products to buildings and structures. Among the new and exciting features is an interactive map of the world for customers to quickly find their nearest Approved Applicator by simply entering a Zip or postcode, alongside in-depth case studies of how AkzoNobel are supporting customers around the globe. Brochures and other support documentation are now much easier to find. They explain the full range of products and services that Interpon has to offer, and a Color Finder feature guides visitors to an exact match of the color they are looking for and whether it is available in the Ready to Ship (RTS) range. Remco Maassen van den Brink, Marketing Director, AkzoNobel Powder Coatings, says the site is all about enhancing the customer experience: “The website is a user-friendly destination for customers to learn more about AkzoNobel’s innovation, sustainability, and color expertise in powder coatings, with the best apps and interactive tools to provide all the of information you need at your fingertips. We are incredibly proud of our new site which is the result of a significant investment in time, resource and imagination and enables customers to fully experience the Interpon difference.”
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