UK Linseed Paint Maker Launches US Venture

=Brouns & Co, the leading maker of historically accurate sustainable linseed paints from the UK, has formally launched in the US with local stockholding and distribution based in New Hampshire, a new US-only website www.LinseedOilPaint.com and billing and payments direct from its US-based subsidiary.

“The remarkable rise in demand for linseed paint and coatings in Europe has now been outpaced by the US market, where architectural styles mean that there is greater need to preserve and protect both historic buildings and new structures that lean into the importance of natural components and carbon footprint,” explained Michiel Brouns, founder of Brouns & Co.

From Oct. 28, 2024, US customers who previously ordered direct from the UK website and had goods shipped internationally, will be able to buy direct from Brouns’ US business and have orders delivered straight from their Londonderry, NH-based warehouse, reducing shipping times and costs within the US and Canada.

“The passion we have for the quality of our product means we don’t want to compromise the quality of our ingredients and the triple roller manufacturing process that we have developed in the UK. But holding stock Stateside as order quantities rise means we can meet the demands of local and national Government contracts, as well as enhancing the service we offer private and corporate buyers who are increasingly looking for cleaner, greener, higher performance alternatives without forever chemicals,” he added.

Brouns, who is a published expert on the application of linseed paint, and a global authority on its history and production techniques, is working with US architects and preservation bodies on numerous projects in the United States, including the painstaking restoration of President Washington’s Mount Vernon summer home in Virgina.

Brouns & Co has seen a tenfold increase in demand from the US since it began shipping initial orders to North America in 2015. The company views the market as a key area for growth, driven by a combination of consumer preferences for natural products, regulatory changes and the huge volume of wooden homes that are built and maintained in the US due to climate differences.

“We’ve been working closely with Royal Institute of British Architects in the UK and US for several years, and also the American Institute of Architects, who are meeting the demand for more information and training on the use of these products and techniques that were almost completely lost over the last few hundred years,” added Brouns.

“Establishing our US venture, warehousing and a dedicated web presence is the natural next step, and we’ve also appointed a US-based CFO to lead the business,” he said.