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All paint products currently in the PPG PAINTS product family will be rebranded.
April 3, 2025
By: KERRY PIANOFORTE
Editor, Coatings World
The Pittsburgh Paints Company unveiled the company’s new logo and tagline, symbolizing the Company’s 150-year history of expertise and legacy. The new identity reflects the trust and innovation that customers expect from Pittsburgh Paints Co. and combines it with the fresh, new chapter of becoming an independent leader in the paint and coatings industry in North America. All paint products currently in the PPG PAINTS® product family will be rebranded, beginning this year, including the well-known SPEEDHIDE® and MANOR HALL® paint lines. Product formulas and quality that our customers know and expect will not change. Exterior signage at U.S. Pittsburgh Paints Co. retail locations will be rebranded over time with the new identity. Retail locations in Canada will remain unchanged. “Priming you for success,” is a testament to Professional and Do-It-Yourself customers, large and small, and the Company’s commitment to helping them achieve their goals. “Our logo is a fresh take on the heritage of the “Drippy P” that our customers still recognize and reference. The new P combines our legacy with our new chapter as a now independent company,” said Jenny Burroughs, chief marketing officer, Pittsburgh Paints Co. “In just a few words, our tagline clearly demonstrates our dedication to our customers through expertise, hustle, vision and partnership for growth. Whether it’s a product, a service, or problem that we’re helping to solve, we want to be the ones to empower those who build, create and protect.” “Building off of our rich and unparalleled history, we are embarking on a new path forward. A new visual representation of who we are is important not only for our customers, but also for our partners, employees and communities,” said Brian Carson, CEO of Pittsburgh Paints Co. “Just like a fresh coat of new paint can transform a space, our new logo is a launch pad for our future. We intend to make our mark in the vibrant and ever-changing paint sector. Our logo and tagline are just the beginning.” Carson continued, “This year marks 150 years of expertise for our company, but we feel like we’re just getting started as we innovate not just for today, but also for tomorrow. We are on a mission to empower those who build, create and protect with the products, services and expertise they need to succeed. We will deliver on our mission by being relentless in our pursuit and driving to help our customers finish their visions. We’re building on our history and expertise, and our hustle will drive growth for us and our customers.” Watch this video and visit www.pittsburghpaintsco.com to learn more.
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