• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Additives Update

    Pigment Supplier Directory

    Interior Architectural Coatings

    Biocides Update

    Powder Coatings Market
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer

    OQ Chemicals Announces Carboxylic Acids Price Increase

    AOC Announces Price Increase

    AkzoNobel Proposes to Acquire Tikkurila for €31.25 Per Share

    Zeppelin Acquires MTI Mischtechnik
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    Zeppelin Acquires MTI Mischtechnik

    IFS Coatings Announce Carbon Offset Program

    Axalta Powder Coatings Presents SuprAnodic Collection

    Deadline for RadLaunch UV+EB Technology Accelerator is Jan. 30

    Axalta Announces 2021 Global Automotive Color of the Year: ElectroLight
    Additives
    Binders
    Pigments
    Solvents

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer

    OQ Chemicals Announces Carboxylic Acids Price Increase

    AOC Announces Price Increase

    Emulsion Polymers Market to Hit $66 Billion by 2027: Transparency Market Research

    Peninsula Polymers Expands WPC Technologies' Distribution into Wisconsin, Minnesota
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Eagle Specialty Products

    Pilot Chemical Company

    Siltech Corporation

    Active Minerals

    ROSS Mixers
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    The Waterborne Symposium (2021)

    Surface Finishing Mexico 2021

    PCI Powder Coating Week

    Southern Society for Coatings Technology Annual Meeting and Technical Conference

    Coatings for Africa
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    ROSS Mixers

    Keim Additec Surface USA LLC

    Active Minerals

    Eagle Specialty Products

    Siltech Corporation
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Expert's Opinion

    A Brief Introduction to Importance of Automotive Paint Additives

    ...

    A Brief Introduction to Importance of Automotive Paint Additives
    Related CONTENT
    • Pigment Supplier Directory
    • Interior Architectural Coatings
    • BASF: Wider Range of Colors Rolled Off World’s Assembly Lines in 2020
    • EU Commission Approves DIC's Acquisition of BASF Colors & Effects, Subject to Conditions
    • Colors & Effects Presents Virtual Collection of Automotive Coatings Trend Stylings
    Swamini Kulkarni05.18.20

    Advancements in the automobile industry have never failed to baffle us. However, no car would ever hit the market without the finishing touch of coatings. The additives provide automobiles a unique appearance, which makes them desirable for customers.

     

    Researchers have spent years after years in customizing color and thus offer a better, aesthetic appearance to interior and exterior of vehicles. According to customer demand, the industry launched novel paint additives; some offered high sparkle finishes and other chromic colors and mirror-like finishes to automobile components.

     

    So, what are paint additives anyway? In the simplest language, additives are spices and flavors of a coating. Today’s coatings are made up of complex formulae including emulsifiers, thickeners, pigments, dispersants, photo-stabilizers, leveling agents, and several different additives. 

     

    All these additives are added to serve one purpose: to improve the inherent properties of the resin. Moreover, pigments offer uniform appearance in coatings while improving the durability of the coating.

     

    The global automotive paint additive market was $3.29 billion industry in 2019, and according to Allied Market Research, it is expected to reach touch $5.63 billion by 2026, growing at a CAGR of 7% from 2019 to 2026. The increase in automobile production and the advent of eco-friendly automotive paint additives are the prime driving factors for the market.

     

    Paint additives: Creating a unique look with each pigment

    The collaboration of coating formulators and pigment suppliers results in commercialized and unique pigments that offer aesthetic colors that compliment the bodyline of new automobiles. This is the prime reason behind the growth of the effect pigments segment of the automobile paint additive segment.

     

    The neutral colors including black, white, and silvers have been dominating the automobile color palette, on the other hand, the rich, deep colors such as oranges, reds, greens, and blues have made their way in the automotive world. 

     

    Thanks to special effect pigments, automotive can stand out among others as it offers modernity that customers demand. Similarly, designers are searching for new ways to develop a value-added appearance by boosting the reflectivity of metallic finishes while keeping the smooth, non-sparkling appearance unaltered.

     

    Apart from the special effect pigments, flow & leveling additives are one of the vital class of paint additives. A number of defects can occur in the forming film such as fisheyes and orange peel. 

     

    The important parameter in the development of these defects is the localization of surface tension gradients. This forms the defect and remains until the film dries. However, surfactant-based flow & leveling agents operate by reducing the surface tension of carrier liquid and increases the flow while reducing the strength of the gradients.

     

    Demand for anti-fouling paints for automotive

    Considering the political atmosphere across the globe, many customers demand anti-fouling, anti-graffiti paints. In such cases, surface-active agents often help. The additive designers prefer silicone a.k.a fluoroalkyl surfactants that offer flow & leveling along with wetting & release.  

     

    A slightly modified silicone polymer or even hydrocarbon is regarded as the best way to achieve the surface effect. Additionally, the surfactants are carefully developed to be seamlessly miscible with the binders and thereby reducing the potency of low-surface-energy materials at the interface.  

     

    Needless to mention oil and water do not mix with each other, but the pairs of water and silicone oil and water and fluorocarbon oils are also immiscible. Thus, designers rely on these release additives that are somewhat chemically close to pure silicon. In fact, there is an art in balancing the quantity of these chemicals to prevent defects and offer perfect flow & leveling.

     

    Increasing demand for foam control agents

    Similar to flow & leveling additives, defoamers are also widely in demand. Surfactants such as flow & leveling agents migrate the air-liquid interface, which develops due to mechanical agitation of the coating. However, it does not possess the ability of defoamer.

     

    In simple language, a defoamer causes the foam to break. For instance, upon the addition of alcohol to stable foam, the foam breaks. The defoamer is a low-viscosity and low-surface-tension molecule. In addition, it quickly displaces the profoamer molecules and breaks down the foam.

     

    However, the defoamer is regarded as a complex additive. It works by migrating to interface and spreading and spanning the air gap to breach the interface. The well-known defoamers are silicone-based and are often used to reduce PPM levels.

     

    Need for mar & stain resistance additives

    Stain resistance is vital in automobile paints. The mar & stain resistance of the paint is improved by low-surface-energy materials at the air-solid interface. The mar resistance is a result of the slipperiness of the surface. Furthermore, with the use of mar & stain resistance additives, the materials that damage the coating slide across the surface.

     

    The mar & abrasion resistance enhancement is obtained by improving cross-linking from additives including organo-functional tri-alkoxy silanes. These additives work similarly to high-functional reactive polymers.

    On the other hand, stain resistance enhancement is achieved owing to poor miscibility and low surface energy of agents at the interface. 

     

    In developing automobile paints, it is vital how such additives are aligned at the surface, especially if one is looking for stain resistance. A slight difference in molecular architectures can give you a completely different performance.

     

    The processes of developing additives are complex and play a vital role in the automobile industry. There are a plethora of additives available in the market and one begs the question of why not develop one additive that can fulfill multiple requirements. 

     

    Some additives work better to prevent overcoat problems but fail to reduce surface tension. However, for now, we don’t have one novel paint additive that satisfies every demand. And that’s where the R&D is focused and opportunities lie in the market.

    Related Searches
    • Automotive Coatings
    Related Knowledge Center
    • Automotive Coatings
    Suggested For You
    Pigment Supplier Directory Pigment Supplier Directory
    Interior Architectural Coatings Interior Architectural Coatings
    BASF: Wider Range of Colors Rolled Off World’s Assembly Lines in 2020 BASF: Wider Range of Colors Rolled Off World’s Assembly Lines in 2020
    EU Commission Approves DIC EU Commission Approves DIC's Acquisition of BASF Colors & Effects, Subject to Conditions
    Colors & Effects Presents Virtual Collection of Automotive Coatings Trend Stylings Colors & Effects Presents Virtual Collection of Automotive Coatings Trend Stylings
    PPG’s Liebert Recognized as Leading Woman in North American Automotive Industry PPG’s Liebert Recognized as Leading Woman in North American Automotive Industry
    Colors & Effects Unveils Lumina Royal Exterior Blue Russet S6903D Colors & Effects Unveils Lumina Royal Exterior Blue Russet S6903D
    High-Performance Pigment Market to Reach $7.58 Billion in 2025: Smithers High-Performance Pigment Market to Reach $7.58 Billion in 2025: Smithers
    Nippon Paint Merges U.S. Automotive Companies Nippon Paint Merges U.S. Automotive Companies
    Pigment Supplier Directory Pigment Supplier Directory
    BASF Releases 2020-2021 Automotive Color Trends BASF Releases 2020-2021 Automotive Color Trends
    PPG Earns R&D 100 Recognition for 2 Paint, Coatings Technologies PPG Earns R&D 100 Recognition for 2 Paint, Coatings Technologies
    PPG Receives DOE Funding for Energy-Saving Automotive Coatings PPG Receives DOE Funding for Energy-Saving Automotive Coatings
    Norstone/Grinding Media Depot/Blade Depot/Tank PROvider Norstone/Grinding Media Depot/Blade Depot/Tank PROvider
    Michelman - World HQ Michelman - World HQ

    Related Expert's Opinion

    • Additives | Automotive Coatings | Corrosion Control | Industrial Coatings
      Strategies for Partnership-Driven Success in Transportation & Industrial Protective Coatings Market

      Strategies for Partnership-Driven Success in Transportation & Industrial Protective Coatings Market

      ...
      Anthony Schiavo, Research Associate, Lux Research 06.06.16

    • Automotive Coatings | Business Operation

      Quest Specialty Chemicals' CEO Says Acquisitions Top Strategic Growth Plan

      ...
      09.30.14

    • Automotive Coatings | Market Trends & Forecast | Pigments | Price Increases
      Rebounding (...or Reeling?) from the Recession

      Rebounding (...or Reeling?) from the Recession

      Cynthia Niekamp of PPG Industries offers the latest on the automotive coatings market.
      05.25.10


    Trending
    • Nouryon Renaming Industrial Chemicals Subsidiary Nobian
    • AkzoNobel Proposes To Acquire Tikkurila For €31.25 Per Share
    • PPG Acquiring Global Coatings Manufacturer Wörwag
    • Raw Material Price Increases Pile Pressure On Paint Manufacturers
    • PPG, Tikkurila Agree On Revised Offer
    Breaking News
    • dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    • OQ Chemicals Announces Carboxylic Acids Price Increase
    • AOC Announces Price Increase
    • AkzoNobel Proposes to Acquire Tikkurila for €31.25 Per Share
    • Zeppelin Acquires MTI Mischtechnik
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Additives Update
    • Pigment Supplier Directory
    • Interior Architectural Coatings
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Brown Fat Associated with Reductions in Chronic Disease Risk
    NIH Study Identifies Antibacterial Properties in Taurine
    NSF Begins New Certification Program
    Coatings World

    Latest Breaking News From Coatings World

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    OQ Chemicals Announces Carboxylic Acids Price Increase
    AOC Announces Price Increase
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FineHeart Successfully Tests Wireless TET System
    Apria Healthcare Settles Whistleblower Lawsuit
    OraSure’s OMNIgene·ORAL Device Included in COVID-19 EUA Amendment
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Valeo Pharma Appoints President, COO
    Metrion, LifeArc Extend Neuroscience Alliance
    Grifols Begins COVID-19 Plasma Treatment Trial
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Unilever and Alibaba Group Join Forces
    Redken Unveils Acidic Bonding Concentrate Range
    Weekly Recap: L’Oréal Water Saver, BP Company of the Year, Cosmetify Report & More
    Happi

    Latest Breaking News From Happi

    A Surge in Interest for Supplements & Vitamins
    Manscaped Expands Further in Europe
    Color Street Gives Back
    Ink World

    Latest Breaking News From Ink World

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    Techkon USA, Konica Minolta Partner
    Alon Bar-Shany Appointed Chairman of Highcon Board
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Exhibitor registration opens for virtual.drupa
    FTA planning in-person Forum & INFOFLEX
    Fortis Solutions Group achieves SGP certification
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Ontex Honored for Mask Production
    TFP Acquires PV3 Technologies
    Shemesh Adds U.S. Headquarters
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    OrthoPediatrics Expands Agent Network in Three European Countries
    Studies Show FlareHawk Expandable Cage Delivers Favorable Fusion, Patient Outcomes
    Rapid Recovery Protocol Can Lead to Increased Range of Motion After TKA
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login