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    Online Exclusives

    Dow Hosts Two-Day Media Event

    ...

    Dow Hosts Two-Day Media Event
    Dow's Paint Quality Institute
    Kerry Pianoforte, Editor 06.01.16
    The Dow Chemical Company recently hosted a two-day media event at is Paint Quality Institute (PQI) and Exterior Exposure Station in Spring House, PA and its Northeast Technology Center in Collegeville, PA.

    The event commenced at the PQI and included several presentations by coatings experts from Dow. Among the highlights of the day was a presentation by John Calderaio, exterior exposure station manager, Dow Coating Materials.  His presentation “Science Eye for the Paint Guy” focused on what ingredients and properties make a quality paint.

    “Paint is no longer simply durable and aestetically pleasing, it can now provide increased dirt resistance, easier cleaning with advanced stain beading, improved sheen, durability and longevity and even remove formaldehyde from our indoor air,” he said. “High quality ingredients are the foundation of a top quality paint.”

    According to Calderaio, using high quality ingredients will result in better color retention, stain resistance and good adhesion. “There are four important steps to keep in mind for a quality paint job:

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