Behr Paint Introduces 2017 Color Currents, the ‘New Standard’ in Annual Design Forecasting

Each year, the team of color experts at Behr immerse themselves in an extensive process to curate the world’s most cutting-edge colors and trends in art, product design, fashion and architecture. This forecast, paired with the modern ways in which people live within their homes, results in the development of a new palette of on-trend paint colors. The 20 distinct hues of the Behr Color Currents 2017 are ready to be revealed, and are available now exclusively at The Home Depot.

“Paint is more than just a color; it is a method of communication. Color conveys emotion and allows people the freedom to express themselves and be who they really are,” said Erika Woelfel, VP of color and creative services at Behr. “In today’s busy world, home is a safe haven, a retreat for living in the moment or welcoming guests for a weekend visit. That’s why our 2017 colors are time-honored and heart-warming, just like any homecoming should be.”

Behr takes a non-traditional approach to color forecasting. Instead of choosing just one dominant color of the year, its team of experts selects a collection of hues that are curated into separate themes, empowering individuals to choose colors and color combinations that speak to their moods, emotions and personalities. For 2017, the colors center around three overarching lifestyle themes: Comforatble, Composed and Confident.

“We’re constantly innovating from both a product and color standpoint to keep homeowners on the forefront of design,” said Woelfel. “Color Currents represents a collection of new colors that reflect the ways consumers are living, interacting and expressing themselves.”

Behr Color Currents 2017 Designed to Elicit Comfort, Composure and Confidence

The Comfortable palette features soft, tranquil and versatile colors. They work well for small spaces and help open up rooms that do not get a lot of natural light. Recently, pastels have transformed from sweet to mineral matte shades. Light blue can effortlessly become the focal point when supported by neutral hues on the floor and furniture. These pale hues can be energized with bright accents of yellow, orange or bold green. Comforatble Behr colors inlude:

• Close Knit T17-­‐01
• Gold Hearted T17-­‐02
• Peek-­‐a-­‐Blue T17-­‐04
• Sepia Filter T17-­‐03
• Life is a Peach T17-­‐05
• Everything’s Rosy T17-­‐06
• Balanced T17-­‐07

The Composed palette consists of colors with depth and intensity. Its hues are for those who desire a stronger color experience. Deep, earth-inspired tones and rich jeweled shades provide and excellent background on which other colors can be layered. These robust shades are reminiscent of traditional grandeur, but offer a contemporary look when combined with gray, black and white. Charcoal gray proves it can happily dominate a space, creating a quiet and relaxing mood. Gray can also provide a modern effect when applied as one color to walls, trim and ceilings. Composted Behr colors include:

• Polished Aqua T17-­‐08
• Laid Back Gray T17-­‐09
• Shades On T17-­‐10
• Silent Sands T17-­‐11
• Wanderlust T17-­‐12
• In the Woods T17-­‐13
• Artful Magenta T17-­‐14

The Confident palette is all about vivaciousness and impact. Its colors are saturated and bright, capturing attention and enlivening spaces. These playfully optimistic hues find a sporty edge when combined with dark gray, bright orange and spicy red accents. Dusky blue and citrus-toned yellow make the perfect pairing, while a splash of orange adds an element of fun and adventure. Confident Behr colors include:

• That’s My Lime T17-­‐16
• Midnight Show T17-­‐17
• Hot and Spicy T17-­‐18
• Fired Up T17-­‐19
• Lemon Burst T17-­‐20
• Jade Dragon T17-­‐15

Ability to “Remix” 2017 Hues Allows for Creative Self-Expression

The Behr Color Currents 2017 are more flexible than ever, as all 20 colors are designed to be mixed and matched with each other, regardless of theme. The matte pastels, light neutrals and dusky grays offer countless ideas and combinations to fit anyone’s home and unique vision.

“Whether its your first time painting or you’re a seasoned colorist, the ability to remix the Behr Color Currents hues among one another allows individuals to find the color and palette that’s right for them,” said Woelfel. “Our goal is to provoke fresh creativity while allowing homeowners the freedom to make their home their own.”

In addition to color, the images of the Behr Color Currents 2017 offer inspiring looks that increase visual interest and design at every turn. For example, look for playful color interactions, painted floor patterns, gold metallic highlights, and notes of vintage mixed with modern style in decor and furniture pieces.