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November 26, 2018
By: Allison Heape
Global Color Styling Manager, PPG Industrial Coatings
The launch of Apple’s colorful iPhones and Google’s aqua Home Mini reintroduces an age-old design question: should we risk using a color over a neutral? If Apple and Google’s product lineup is any indicator, the current answer is yes. But if we are, indeed, at the beginning of a new wave of color in the device industry, why now? 2018 has been a year of headaches. Between privacy scandals, data breaches, a backlash against social media addiction and an all-around cacophony of trolls and tweets, it’s hard to look at a phone, app or seemingly innocuous virtual assistant without some apprehension around the wider implications. For consumers, those feelings tend to blend into a homogenized sentiment of general distrust.
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