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February 28, 2020
By: Anthony Locicero
Copy Editor, New York Post
The global shift from lead paint to enhanced coating technology will drive the powder coatings market by 2X over the forecast period (2019-2029). Initiatives such as the Global Alliance to eliminate lead paint are central to the mass-adoption of powder paint by end-use industries. Developing economies with increasing demand from goods such as automotive, home appliances, and industrial machinery present remunerative opportunities for manufacturers of powder coatings. Features such as high resistance to abrasion, chipping, corrosion, and wear & tear due to excessive functioning are a bonus for sustainable growth. Market players are gaining a competitive edge through product innovation and integration of manufacturing processes with industry 4.0 technologies (IoT automation, machine learning, cloud computing, and artificial intelligence). Epoxy-based coatings garner more than 30% of the total market share when categorized based on resins. This is attributed to the enhanced features offered by epoxy resin-based powder coating. Acrylic-based powder coatings offer gainful prospects on the back of high-quality finish and durability offered by acrylic resins. Europe leads the market with a majority market share of more than 30%. Increasing automotive production is cited as the most visible factor for this growth. East Asia and Southeast Asia & Oceania present the most lucrative opportunities with dexterous CAGR of more than 8% through 2029. Consumer goods produce maximum demand for powder coating which gives them a market share of over 23%. Increasing applications in furniture coating will grow the furniture application segment at a robust CAGR of more than 8%. “Automation and product innovations are changing the market landscape. The rapid increase in colors and decreasing time factors will drive the global powder coatings market. Manufacturers stand to gain sustainable growth by the adoption of the latest technology and strategic partnerships,” according to the report analyst. Manufacturers are witnessing multiplying demand for powder-coated consumer products. There is an increase in consumer awareness about the harmful effects of lead paint and the benefits of powder coating. International organizations such as the World Health Organization and the United Nations Environment are propelling the growth of powder coatings by forming global initiatives that aim to eliminate lead-painted products. It is the combination of consumer trends and international initiatives that will grow the powder coatings market during the forecast period. Another factor that influences growth is the increasing buying potential of consumers which leads to an increase in expenditure for powder coated products. Furniture end-use is especially gaining traction as informed consumers look to buy furniture products with an enhanced coating that ensures the safety and prolongs product lifecycles.
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