BEHR Paint Partner with Online 3D Platform, Mattoboard

BEHR Paint has partnered with Mattoboard to pave the way for the future of  virtual sampling. Mattoboard is an online platform that is reshaping the sampling process and Behr is the first paint brand to join their platform.

“Behr Paint Company has partnered with Mattoboard to revolutionize the future of virtual sampling with commercial designers,” said Erika Woelfel,  VP of Color and Creative Services at Behr. “As an online 3D platform, Mattoboard is reshaping the sampling process and BEHR is the first paint brand to join the platform. Designers can now curate material boards using all 1,600+ BEHR Paint colors  and pair them with a vast library of materials, textures and finishes available on the platform. Mattoboard’s advanced technology enables designers to select from six sheens of BEHR Paint—flat, matte, eggshell, satin, semi-gloss, and hi-gloss—with unprecedented realism. With Mattoboard, designers can manipulate light intensity and positioning on various surfaces for a new way to experience color online.”

Given the priority of neutrals in projects, hues like  Blank Canvas, Cracked Pepper, and Gratifying Gray from BEHR’s Designer Collection offer excellent choices for experimentation on the platform.



“Mattoboard’s virtual material sampling platform allows designers to create material boards for their projects using an extensive library of paint, materials, textures and finishes,” said Woelfel. “Crafting the perfect material board has never been easier with Mattoboard’s user-friendly interface, drag-and-drop functionality, collaboration tools, and seamless sharing options. Experience rich details instantly by controlling light and shadow for enhanced texture and mood. The result is a professional-looking board that designers can send to their clients or colleagues in seconds for an efficient, collaborative experience.”

Mattoboard’s advanced technology enables designers to explore six different sheens—flat, matte, eggshell, satin, semi-gloss and hi-gloss—with unprecedented realism, the company noted. With Mattoboard, designers can manipulate light intensity and positioning on diverse surfaces, revolutionizing the online color experience.





Brands and designers spend billions of dollars sending samples that are often never used– making the process environmentally wasteful, expensive and slow. The partnership will eliminate waste and make the moodboard process easier and more cost effective for designers.




“This partnership introduces Mattoboard’s vast community of over 85,000 designers to Behr’s wide range of paint colors in an online, user-friendly format. Mattoboard’s platform also aligns with Behr’s sustainability goals and their dedication to eco-friendly practices in the architectural coatings industry,” said Woelfel. “Behr is committed to making meaningful moves towards a sustainable approach to ultimately reduce sample excess and minimize waste.”