PPG’s 2024 Color of the Year is ‘Limitless’

During the last few years, we have seen many changes in our lives, and there is a desire for a sense of warmth and tranquility in our daily lives. That includes our private spaces, whether it be our homes, our cars and other areas.

For PPG and its paint families, including Glidden, that sense of peace has led the company’s paint experts to select Limitless, a fresh warm hue, as its 2024 Color of the Year. Described as an “anything but yellow” honey beige tone, Limitless can effortlessly fit as a primary color and as a neutral and can be used practically anywhere. Limitless will be implemented through all of PPG’s product lines. 

“Think of Limitless as a fresh and energizing take on a neutral,” said Ashley McCollum, PPG global color expert, in announcing the Color of the Year. “Limitless can be your main room color or act as an invigorating pop against warm or cool tones. Limitless can be applied on exterior doors and even all-over exterior and trim to add curb appeal and get ready for TFW (that feeling when) your house is the main character of your block.”

Kat DiBenedetto, PPG global color expert, said Limitless is a perfect fit for how our world is moving to limitless possibilities, adding that 2024’s overarching theme is that consumers are doing what makes them happy unapologetically.

“Limitless is a perfect warmer neutral, an energizing take that can be used in unconventional ways, whether it is for interiors and exteriors or even accents such as ceilings and cabinets,” said DiBenedetto. “It is a fresh warm hue, strong enough to stand on the walls as well as be a highlight. Limitless is also ideal for commercial environments, healthcare, hospitality and extends beautifully to exteriors. You will be seeing it everywhere, even pillows and blankets, transportation and aerospace interiors.

“Natural lighting is important,” DiBenedetto added. “Limitless is like a ray of sunshine. It is inspired by natural lighting. We are moving away from grays toward warmer tones – we noticed that soft and calming warmer tones will be taking over.”

DiBenedetto said there is always a cultural influence in selecting the Color of the Year.

“Our colors show where have we been and how we have gotten to where we are today,” DiBenedetto noted. “In 2018, our Color of the Year was Black Flame, a deep and dramatic black which fit the somber mood. In 2019, we selected Night Watch, a dark green that is symbolic of change and rebirth. In 2020, Chinese Porcelain, a light blue, fit a time of high anxiety.

“In 2021, when so much was happening in our world, we selected three palettes:  Transcend, Big Cypress, and Misty Aqua – as our Colors of the Year,” DiBenedetto added. “In 2022, Olive Sprig fit the world we lived in, as consumers were looking for a refresh after the pandemic. Vining Ivy, our 2023 color selection, was still a green but with more of a jewel-like element with a blue undertone, was a beautiful example of how trends evolve over time.

“We are playing off a new era of explosive creativity, something brighter and more uplifting. It pairs beautifully with many design themes,” DiBenedetto added. “We are starting to see tones moving to warmer tones, and we wanted a versatile color that works with our previous colors.”

“We have been seeing darker tones the last few years as a result of cultural shifts and this is the first year that we have seen a shift to a lighter tone,” added McCollum. “As an exterior it’s not bold and in your face – it’s an alternative to bright neutrals you see on many houses. Warm neutrals are here to stay, replacing cool tones like gray for both DIY and pro segments in 2024 and beyond.”

DiBenedetto observed that the PPG color team comprises not just homes, but also automotive and aerospace coatings among other segments. After discussing trends they are seeing, Limitless was the unanimous choice.

“PPG has 35 international color stylists across our eight major business segments,” said DiBenedetto. “Our colors are not just on the walls of our homes; they are seen in our cars, our appliances, automotive and aerospace interiors, consumer electronics and so much more. We color more diverse surfaces than any company in the world. We influence trends as much as they influence us, whether it is on fashion runways or in societal influences. It’s really neat to see when we get together with our global teams and see how everyone has similar ideas.”