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October 29, 2014
By: Catherine Diamon
PPG Industries’ architectural coatings business in China recently launched a mobile website on the WeChat public platform for the Master’s Mark paint brand. The official brand account for the popular social media tool in China is the first mobile website PPG has launched on Chinese social media. PPG Architectural Coatings in China is dedicated to developing the official account on WeChat for the Master’s Mark brand into a service platform for home decoration and living information. The newly launched site consists of four sections – “Product Center,” “Paint Service,” “Paint Calculator” and “Master’s Video.” In the Product Center section, consumers can find information about products to meet their needs at any time and any place. Visitors can use the Paint Calculator function to find how much paint is needed for a project when they input the construction area of each room to be painted. The Paint Service section offers dialing assistance to help consumers call PPG’s customer service at 400-998-4598. Finally, the Master’s Video section includes various videos offering updates on Master’s Mark paint products and services. In addition, the new social site for the Master’s Mark brand provides the latest information on color trends, home decoration inspiration, store locations and more in an interactive way. To access it, search for the WeChat ID “mastersmark” and then click “Follow” to get up-to-date news about Master’s Mark paints.
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